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Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois Urbana-Champaign

4.6
stars
3,109 ratings

About the Course

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DF

Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

JJ

Aug 30, 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

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651 - 675 of 739 Reviews for Digital Media and Marketing Strategies

By Amrita Y

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Mar 31, 2023

great learning experience

By Adil K G

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Apr 19, 2020

Loved the assignments!

By Sadik A

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Apr 7, 2023

THIS IS VERY USEFULL

By yingrui h

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Jun 3, 2019

structural and clear

By Aya A

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Jun 15, 2024

amazing explanation

By Anuradha V P

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Jun 10, 2024

Good and excellent

By NIGAR F

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May 26, 2021

exceptionally good

By Andrei B

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Aug 25, 2021

Thats a good one!

By 남킬샷

•

Aug 24, 2021

It's good for me.

By Michael H

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Mar 8, 2021

Excellent course!

By Gunjan R

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Aug 12, 2020

VERY NICE COURSE.

By passant h

•

Jun 5, 2023

excellent course

By Deisy V S

•

Aug 19, 2021

A great course!

By Shriram I

•

Jun 11, 2021

Excellent course

By Gurugubelli V

•

Mar 30, 2021

Excellent course

By Ismaila M

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Nov 4, 2022

very chalenging

By Raphael V S

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Feb 16, 2024

Amazing course

By Bilgin A

•

Jan 2, 2023

thanks for all

By SNEHA R N

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May 9, 2022

supperb course

By Shubham D

•

Jan 22, 2020

awesome course

By KAREN K

•

May 25, 2023

Great course!

By Ana M V B

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Mar 8, 2021

Great course!

By Lu L T L ( D

•

Sep 23, 2024

good program

By sejal p

•

Aug 6, 2023

nice content

By Prikshit S T

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Apr 7, 2023

VERY USEFULL