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Learner Reviews & Feedback for Marketing Channel Incentives by Emory University

4.6
stars
10 ratings

About the Course

This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and
buying, marketing management, entrepreneurship and business development. In this course, you will be exposed to the challenges of
implementing a pricing strategy in your route-to-market and the necessity of becoming a "strategic skeptic." Questions such as, "how to ensure
our partners do the right activity at the right price?" "how should my firm protect itself from channel partners who seek to cheat or free ride?"
will be answered. You will also be exposed to direct selling channels, their incentive structures, and understand how and whe...
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1 - 2 of 2 Reviews for Marketing Channel Incentives

By Aviral L

•

Jan 8, 2025

good

By Tareq A

•

Sep 12, 2024

Direct selling module needs more focus, material & module is irrelevant & outdated