Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example.
The Marketing Plan
The Marketing Plan
This course is part of Marketing Strategy Specialization
Instructor: Ramon Diaz-Bernardo
36,900 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.6
(467 reviews)
16 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace
94%
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Taught in English
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This course is part of the Marketing Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
Welcome to the analysis section of The Marketing Plan course. Here you will principally learn the basics of marketing and reinforce anything you have previously learned on this very broad discipline. Then, you will learn how to set objectives and what type of objectives you should include in your plan. You will also be introduced to the Nissan Leaf case - a case that we will refer to frequently throughout the course, and one you may use for your weekly assignments.
What's included
10 videos2 readings1 peer review2 discussion prompts
Welcome to the marketing strategy part of the course. Here, you will learn how to identify the best target segment for your brand, product or service and also how to position your company in order to best reach them. You will also begin to understand the benefits and drawbacks of trying to attract new customers or retain existing ones.
What's included
8 videos1 reading1 peer review1 app item1 discussion prompt
Welcome to the third part of The Marketing Plan - the marketing mix implementation. This is the action phase. Here, you will use the lessons learned in modules one and two to decide where you are going to invest your time and money, in regards to marketing. You will become familiar with the 4 P's of marketing and also learn how to effectively price your product or service. Finally, you will begin to understand which channel or combination of channels are best suited to marketing your brand.
What's included
13 videos1 peer review
Welcome to the final part of The Marketing Plan course - the expected results. Here, you will use metrics to make realistic estimates to how successful your marketing plan has been. This is document that will be used to test whether or not your marketing plan has been successful in the future. You will, most importantly, learn how to produce a profit and loss account, which will predict, and ultimately judge, the financial success of your marketing strategy and implementation.
What's included
10 videos1 peer review1 discussion prompt
Instructor
Instructor ratings
4.7 (83 ratings)Offered by
Recommended if you're interested in Marketing
Coursera Project Network
Alfaisal University | KLD
University of Maryland, College Park
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4.6
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Showing 3 of 467
RM
5
Reviewed on Feb 23, 2017
Really involved and detailed. Actual strategies discussed and not just theories. Quite a few videos and external resources. I learned so much from this course.
RK
5
Reviewed on Dec 26, 2019
Really I just wanted to let you know that the course is very very high quality and the instructor is more than perfect
RS
5
Reviewed on Feb 6, 2023
Great learning experience. Very interesting course with real life examples and cases.
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Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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