MBA Essentials

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MBA Essentials

Name: MBA Essentials
Rating: 4.635627530364372 (247 reviews)

Instructor: Javier Yanez

22,413 already enrolled

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4 modules

Gain insight into a topic and learn the fundamentals.

247 reviews

Intermediate level

Some related experience required

Flexible schedule

1 week at 10 hours a week

Learn at your own pace

95%

Most learners liked this course

4 modules

Gain insight into a topic and learn the fundamentals.

247 reviews

Intermediate level

Some related experience required

Flexible schedule

1 week at 10 hours a week

Learn at your own pace

95%

Most learners liked this course

What you'll learn

Identify what is required for and expected from an MBA
Critically assess alternative sources of information

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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There are 4 modules in this course

Embark on a transformative journey through the world of business with our comprehensive course, MBA Essentials. Delivered by a team of dynamic instructors, each with their own unique teaching style, this course offers a diverse perspective on the multifaceted realm of business administration. In the 21st century, businesses demand individuals who can decipher data and information to craft strategic foresight. This course serves as a foundational cornerstone for those aspiring to elevate their careers.

Learners will delve into the vital components of the MBA experience, gaining essential knowledge, fostering the right attitude, and preparing for the challenges that lie ahead. Moving between concepts, applications, tools, and skills, you'll gain more insights into strategy and supply chain management, financial data, leadership and change, and finally innovation and marketing. If you're looking to find out more about an MBA—or even want to refresh your own knowledge—this course is a great starting point.

An introduction and welcome to the course, followed by modules on the first topics of this course: Business Models, the Global Economy, and Global Business and Supply Chains.

What's included

15 videos7 readings1 assignment3 discussion prompts

15 videos Total 61 minutes

Introduction to the course 1 minute
Welcome to Week 1! 1 minute
What are business models? 3 minutes
Pipeline and platform business model characteristics 5 minutes
Strategies to design digital business models 5 minutes
Why is supply chain management (SCM) a hot topic? 2 minutes
Supply chain management and/or logistics? 4 minutes
What flows through supply chains? 7 minutes
SCM deals with goods and services 6 minutes
How to classify suppliers 3 minutes
Introduction to the global economy 3 minutes
International trade 4 minutes
Trade in Technology and Capital 4 minutes
Financial globalization 6 minutes
Going forward 6 minutes

7 readings Total 65 minutes

Course information and teaching staff 10 minutes
Why do business models matter? 10 minutes
Business model frameworks 10 minutes
Types of business models 10 minutes
Business model design process 5 minutes
Aftermaths on supply networks 10 minutes
Is it possible to manage supply networks? 10 minutes

1 assignment Total 30 minutes

Week 1 Quiz 30 minutes

3 discussion prompts Total 20 minutes

Analyse a platform business model 10 minutes
A fully local business? 5 minutes
Supply chains and the world 5 minutes

In this module, you'll gain insights into Accounting and Analytics, the UN's Sustainable Development Goals and how they're connected to business, and Digital Innovation within organisations.

What's included

9 videos4 readings1 assignment5 discussion prompts

9 videos Total 35 minutes

Welcome to Week 2! 1 minute
What is accounting analytics? 4 minutes
Accounting analytics vs traditional accounting and big data 5 minutes
What does the typical accountant need to know? 4 minutes
What does the future hold? 2 minutes
The SDGs: a brief history and its relevance to business 6 minutes
How are SDGs relevant for business and business leaders? 4 minutes
SDG integration and reporting 5 minutes
What is digital innovation? 4 minutes

4 readings Total 40 minutes

What are the 17 goals? 10 minutes
The evolution and importance of digital innovation 10 minutes
Digital game-changers 10 minutes
The ethics and path of responsible innovation 10 minutes

1 assignment Total 30 minutes

Week 2 Quiz 30 minutes

5 discussion prompts Total 45 minutes

What do you know about Sustainable Development Goals? 10 minutes
Discuss an SDG 5 minutes
Organisations and SDGs 10 minutes
Digital innovation impact 10 minutes
Reflect on the industry 10 minutes

A key element in business administration is managing projects and change, and this module will focus on both of those elements.

What's included

8 videos4 readings1 assignment4 discussion prompts

8 videos Total 38 minutes

Welcome to Week 3! 1 minute
Introduction to project management 7 minutes
Methods and lifecycles 8 minutes
Project management skills 4 minutes
Conclusion 1 minute
Defining organisational culture and cultural change 5 minutes
Cultural change management blockers and enablers of successful change 5 minutes
Leadership and cultural change management 5 minutes

4 readings Total 40 minutes

Managing the project team 10 minutes
Compare your answer 10 minutes
Understanding organisational culture through analytical frameworks 10 minutes
What is cultural change: a 3-step model for achieving it 10 minutes

1 assignment Total 30 minutes

Week 3 Quiz 30 minutes

4 discussion prompts Total 30 minutes

Managing the project team 10 minutes
Values of corporate culture 5 minutes
Key skills for managers 10 minutes
Leadership capabilities 5 minutes

In your final module, you'll learn more about digital marketing and business-to-business marketing and how they can work for you.

What's included

10 videos6 readings1 assignment3 discussion prompts

10 videos Total 43 minutes

Welcome to Week 4! 1 minute
Understanding digital marketing strategy 4 minutes
Digital consumer 4 minutes
Consumer journey and digital touchpoints 3 minutes
Guest speaker on measuring digital marketing effectiveness 9 minutes
Challenges in business-to-business marketing 5 minutes
Developing the business-to-business essentials: Analysis 5 minutes
Case study reflections as analysis 5 minutes
Case study reflections in combination 6 minutes
Thanks for joining us! 1 minute

6 readings Total 60 minutes

Digital audit 10 minutes
Digital tactics toolbox 10 minutes
Budget and digital marketing KPIs 10 minutes
Three key ideas as business-to-business essentials, separately for analysis 10 minutes
Business-to-business case study 10 minutes
Three key ideas in combination for practice: relationships, interactions, networks 10 minutes

1 assignment Total 10 minutes

Week 4 Quiz 10 minutes

3 discussion prompts Total 20 minutes

Successful marketing strategy 5 minutes
Suitable digital tactics 5 minutes
Marketing differences 10 minutes

Instructor

Instructor ratings

(75 ratings)

Javier Yanez

University of Glasgow

1 Course 22,413 learners

Offered by

University of Glasgow

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Reviewed on Apr 29, 2025

Why cannot I find download option to download my certificate?

Reviewed on Apr 29, 2024

amazing and very useful course in growing one's career graph professional

Reviewed on Aug 6, 2024

The course aloud for great note taking and a broad understanding of Business Management.

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