Chevron Left
Back to Measure and Optimize Social Media Marketing Campaigns

Learner Reviews & Feedback for Measure and Optimize Social Media Marketing Campaigns by Meta

4.9
stars
1,764 ratings

About the Course

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: • Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models • Implement an A/B test to optimize your campaign • Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate....

Top reviews

RR

Jan 28, 2021

An extremely important course on the art of measuring and optimizing social media marketing campaigns along with super tips on presentation do's and don'ts! UNMISSABLE for social media marketers!

SE

Dec 27, 2020

This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.

Filter by:

201 - 225 of 438 Reviews for Measure and Optimize Social Media Marketing Campaigns

By Kehinde O

•

Jun 19, 2024

Truly educating 🥰, thank you cousera and meta

By Leonardo R

•

Oct 28, 2022

Very nice course to know better how it works.

By Hay Y

•

Oct 3, 2022

This course would be beneficial for everyone.

By Ronnel T

•

Jun 24, 2022

Great help for the beginner advertiser like me

By Helga M

•

Apr 14, 2023

Highly useful with the clear insights shared.

By Chirag K R

•

Dec 25, 2022

Need help with name change on the certificate

By Uzochukwu C C

•

Oct 18, 2022

Lessons are very clear, and well articulated

By Mehmet Ş

•

Oct 19, 2022

it is the best course I have ever visitied.

By Ritin C

•

Apr 25, 2021

for me the best course in the specialization

By Cheryl S

•

Mar 18, 2022

Great course, lots of helpful information.

By Betsy R

•

Dec 25, 2023

Muy practico y con contenido alto de valor

By Bruno L V D

•

Aug 2, 2021

I am very happy to have taken this course.

By Robert V

•

Apr 28, 2023

Awesome! very helpful and well explained!

By Muthanna A H

•

Sep 24, 2022

Very Very Very good and effective course

By Hammad Y

•

Mar 24, 2021

best Course i learn alot from this course

By 이병주

•

Mar 3, 2021

Great course It gave me a lot of insight

By Marija M

•

Dec 28, 2023

Great course! So much to learn from it!

By ROBINSON C

•

Jan 11, 2023

very nice course. Good for every level

By Cyndie M

•

Jul 31, 2022

Very challenging course, well written.

By Abeer G

•

Jan 1, 2022

very good course.I benefited very much

By Muhammad A Y

•

Dec 20, 2021

its excellent course content I love it

By Souliman A

•

Sep 3, 2021

no words to thank you about everything

By Santosh K S

•

Aug 19, 2024

This course is really helpful for me.

By Wafaa G

•

Sep 6, 2023

Great course thank you for everything

By Iresha D G

•

Jul 8, 2021

Excellent course! Highly recommended!