As titled, this is just an introduction course to neuromarketing but very helpful to understand the potential of this new area. The course opens doors and with complementary courses on how works the brain and how to measure the brain signals, it will help a new generation of (neuro)managers to transform their business activities, as well as their personal knowledge of... themselves :-)

The course itself ,giving all the necessary initial informations but personally,I was waiting much more simplified version.Yes from Consumer Neuroscience part, it is understandable to give details how the system is working,but again,personally too much details which I will not keep in my long memory drawer :)

But in any case, having my time with this course,I gained many views.

thanks

It is an exciting course, useful for people who are interested in psychology applied in the marketing field and have no knowledge of that. There are a couple of videos that I found a bit boring or monotonous and one specific interview did not have a clear sound, so it was a bit difficult to understand, despite that I enjoyed enrolling in this course and I highly recommend it.

A really good comprehensive course of neuromarketing. Good even for people who are not familiar with neuroscience. I wish some of the interviews were divided to make the experience more amiable, but all the content was really informative. It does have some aspects in which it becomes repetitive of information, still, I think that it helped to really remember those things.

The theme of the course is interesting, very important the ethical approach in the use of Neuromarketing. For me it was hard work to complete the course, because all the material is in English and I had to use the translator, also due to the fact that the language of the course is very scientific, especially in the interviews, which makes understanding more difficult.

Interesting course! It offers some great tools and theoretical insights, as well as interviews with both academics and practitioners. A area for improvement are the articles: they can be hard to follow (mainly the mathematical models). A suggestion would be some supplementary materials to help the reader to deal with the jargon and the unfamiliar methodologies.

A very good introduction to consumer neuroscience. The interviews with practitioners were helpful too. I would have liked to learn more about neuromarketing - how can marketeers create communication/ products that lead to purchase? There was more about market research using neuroscience, rather than actual marketing, and it tended to get a little theoretical.

This course was very useful in understanding the concepts behind neuromarketing. There was more information on the structure of the brain and its processes than necessary for an introduction class. Also, the readings were way too much. In summary, I found the Professor to be engaging and the material to be interesting, so I recommend this course.

Very well structured and prepared content. Some of the interviews are too long, or have a bad sound quality. So I preferred occasionally reading the text below the video, regarding to the interviews.

Upshot: I am a Mechanical Engineer and currently a Software Engineering Student who is now more curious about Neuroscience than ever before! Good job!

It was an introduction course. Actually, I was expecting to learn how can I apply neuroscience techniques to my job field. As far as I can see there is only beginner course is available on coursera. Hope, in the future I can encounter intermediate level of neuromarketing course to test my skills in order to see what I gained from this lecture.

the course can be enriched by different kinds of information and videos with more formulations and explanations on the different aspects of neuroscience in neuromarketing within the more specialized subjects such as smell (the smell explained part was so good and fun to learn about, and it could be applied in other weekly subjects more).

Excelente curso para las personas que están interesadas en el Neuromarketing, el curso otorga una visión de como el consumidor actual se desenvuelve a la hora de comprar, al ser expuesto a anuncios, la influencia de los anuncios en nuestra vida cotidiana, como diseñar un anuncio de manera efectiva para el cerebro, etc.

Brilliant course to begin with! I explored a different domain altogether which is a brilliant combination of neuroscience, marketing, psychology etc. Could have been more interactive given we are talking about multiple sections of how the brain functions. But overall, I think it opened up new area of interest for me.

it's a fantastic course, especially in the context of the video presentations, but the compendium is a bit dense for the average person. Like one of the specialists said in one video, I think studies need to become less academic and more accessible for the marketer who jjust needs to know the gist of each srudy

This was a nice course. The only way it can be improved is by introducing frequent interactive sessions through out the course, and periodic hand-on assignments. The course is loaded with interviews and paper discussions, which is great, but was losing the attention at times. Otherwise, it was very enriching.

Extremely insightful course and great structure in terms of providing relevant details on the topic. As a digital marketer, I was just hoping for a slight more in-depth detail on lead into marketing where the course focused more on the brain functions and it's relevance. But nonetheless, two thumbs up!

É um curso muito bom, com muito conteúdo e material para aprendizado mais profundo, porém, gostaria que os artigos sugeridos focassem mais em neuromarketing e menos em neuroscience. Alguns artigos, descrevendo o funcionamento do cérebro, eram extremamente teóricos, perdendo muito da aplicação prática.

It is a very insightful course to be understood by a person who has a curious mind to know how different parts of brain work. The best part of the design of the course is practical knowledge being shared by the experts of the neuromarketing field which makes the learning more exciting and contentful.

This course was valuable for me, and it helped me gain knowledge of the basics of consumer behavior through neuroscience; it has more reading materials than video lessons, and all the topics were connected to the brain, which was quite interesting and an excellent learning experience.

The course was a beautiful introduction into the world of consumer neuroscience and it's workings.The first 2 weeks start off daunting but it all starts adding up as you progress. Would definitely recommend to any professional looking to understand how consumer neuroscience works.

Fantastic information presented. I thoroughly enjoyed learning about the topics and felt they were done in a logical and easy to digest manner. The only drawback was the volume of some interviews. There were a few that were very difficult to hear, but the transcript was helpful.

I enjoyed the mix of theory, interviews with practitioners and examples of using the tools of the trade.

I would have liked to see more details on how brand preference is encoded in memory, as this is likely to be the way I could use this knowledge as a marketing manager.

The lectures are concise and understandable for casual learners.

However, there are very long readings comprising of journal articles which takes the most time to complete especially if you have no background in neuroscience, neurology, or psychology.