In the "Online Influence and Persuasion" course, learners will explore the intricate dynamics of social media through the lens of Social Network Analysis (SNA). This course is designed to equip you with essential skills to analyze how social media influences behaviors, perceptions, and organizational structures. By mastering key SNA measures and clustering techniques, you will uncover valuable insights into network subgroups and social forces.
Online Influence and Persuasion
Online Influence and Persuasion
This course is part of Social Media Analytics Specialization
Instructor: Ian McCulloh
Included with 
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
21 hours to complete
3 weeks at 7 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Understand the foundations of social media analytics and its impact on organizational behavior.
Explore theories of online influence, including the role of misinformation and platform manipulation.
Examine how cognitive biases shape beliefs and behaviors within social media networks.
Acquire hands-on skills in managing social media data using APIs for comprehensive analysis.
Skills you'll gain
Details to know
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Recently updated!
September 2024
Assessments
12 assignments
Taught in English
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This course is part of the Social Media Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 5 modules in this course
In this course, you will explore the practical applications of machine learning through hands-on modules covering data pre-processing, feature extraction, model evaluation, and supervised learning techniques. Delve into specialized topics such as computer vision and learn to implement and assess various machine learning models. This course combines theoretical insights with practical lab activities to equip you with essential skills in applied machine learning.
What's included
1 reading1 plugin
In this module, you will delve into Social Network Analysis (SNA), mastering the calculation of key SNA measures and understanding their significance in organizational behavior. You will also learn to cluster network subgroups to uncover structural insights. You will explore statistical tests tailored for analyzing social forces within networks, equipping you to interpret and apply SNA findings effectively in various contexts.
What's included
4 videos3 readings3 assignments
In this module, you will delve into Online Influence and Persuasion, exploring the complexities of social media dynamics. You will understand the counter-intuitive nature of influence and the interplay between disinformation, misinformation, malinformation, and propaganda. Gain insights into social media addiction from a neurobiological perspective and examine common theories of influence and persuasion, moderated within online contexts. Additionally, you will explore platform manipulation and the role of recommender systems in shaping online behaviors and perceptions.
What's included
5 videos4 readings3 assignments
In this module, you will explore the dynamics of influence, network conformity, and cognitive biases in online environments. You will also understand how network conformity shapes beliefs and behaviors and examine the phenomenon of majority illusion. You will also explore the neural basis of persuasion and the impact of cognitive biases on online interactions, equipping you with insights into combating disinformation and promoting critical thinking in digital spaces.
What's included
4 videos4 readings3 assignments
In this module, you will gain practical expertise in managing social media data through APIs (Application Programming Interfaces). You will learn to extract, transform, and load data from various platforms for comprehensive analysis, integrating external data sources to enrich your analytical capabilities and insights.
What's included
3 videos5 readings3 assignments1 ungraded lab
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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