What Is Programming? And How To Get Started
January 28, 2025
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Recommended experience
Intermediate level
This course is ideal for sales professionals, key account managers. Basic understanding of sales is helpful but not required.
Recommended experience
Intermediate level
This course is ideal for sales professionals, key account managers. Basic understanding of sales is helpful but not required.
Master proven techniques to improve listening, questioning, and objection handling skills.
Develop a success-oriented sales mindset to overcome rejection and drive performance.
Learn to deliver compelling presentations and influence buyers using emotion and logic.
Discover advanced strategies for account management, territory planning, and sales coaching.
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February 2025
8 assignments
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This comprehensive course equips you with essential sales strategies and tools to elevate your success in the modern sales environment. You’ll learn how to manage key accounts effectively, develop a winning mindset, and master sales interactions that drive results. From building strong client relationships to closing deals with confidence, this course provides actionable techniques at every stage of the sales process.
Through detailed modules, you will explore key concepts like understanding buyer psychology, handling objections, and creating impactful sales presentations. Practical lessons cover preparation, communication, and proven tactics to connect with prospects, influence decisions, and overcome common challenges faced by sales professionals. Additionally, this course delves into advanced topics such as territory management, sales coaching, and delivering winning presentations. You’ll also gain insight into managing sales exhibitions and ensuring successful follow-up strategies to optimize results. Ideal for aspiring and experienced sales professionals, this course requires no specific prerequisites. Whether you’re looking to improve your mindset, techniques, or strategy, this course will help you achieve sales excellence.
In this module, we will explore the fundamentals of key account management, from defining its role in sales to understanding the responsibilities of a key account manager. Through practical insights, you’ll learn how to enhance your account management strategies to achieve greater client satisfaction and business success.
3 videos1 reading
In this module, we will focus on the preparation and mindset needed to excel in sales. You'll learn how to cultivate a success-oriented approach, prepare effectively for meetings, and manage your emotions to stay productive and confident. From tackling rejection to prioritizing daily tasks, this section equips you with the tools to thrive in any sales scenario.
18 videos1 assignment
In this module, we will delve into the art of sales interactions, emphasizing techniques for building rapport, creating urgency, and guiding clients toward purchase decisions. You’ll master skills like objection handling, effective communication, and leveraging both emotion and logic to influence buyer decisions.
26 videos1 assignment
In this module, we will explore the nuances of sales management, from running impactful team meetings to navigating complex sales scenarios. You’ll gain insights into coaching strategies and learn how to support your team to achieve consistent sales growth.
10 videos1 assignment
In this module, we will examine the essentials of territory management, focusing on strategies for segmenting accounts and maximizing coverage across large regions. By learning these techniques, you’ll ensure your efforts are both targeted and impactful.
2 videos1 assignment
In this module, we will dive into buyer psychology, helping you understand various buyer types and their decision-making processes. With techniques for building rapport and adapting your approach, you’ll be better equipped to connect with today’s informed and savvy buyers.
8 videos1 assignment
In this module, we will focus on delivering compelling sales presentations that leave a lasting impact. From mastering pre-presentation preparation to refining delivery techniques, you’ll learn to engage your audience, handle objections, and make a powerful impression.
16 videos1 assignment
In this module, we will cover everything you need to excel at sales exhibitions, from preparing your stand to engaging visitors and following up on leads. Learn how to create meaningful interactions, optimize your exhibition strategy, and convert attendees into long-term clients.
10 videos2 assignments
Packt helps tech professionals put software to work by distilling and sharing the working knowledge of their peers. Packt is an established global technical learning content provider, founded in Birmingham, UK, with over twenty years of experience delivering premium, rich content from groundbreaking authors on a wide range of emerging and popular technologies.
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Fundação Instituto de Administração
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HubSpot Academy
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Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.
If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.
Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.
If you complete the course successfully, your electronic Course Certificate will be added to your Accomplishments page - from there, you can print your Course Certificate or add it to your LinkedIn profile.
This course is one of a few offered on Coursera that are currently available only to learners who have paid or received financial aid, when available.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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