In this course, learners are exposed to an overview of public relations principles and theories relevant to practice. You will explore the field, including the origin and trends affecting the future of the industry as well as how to land a job in public relations. This course provides a broad overview of working in public relations and how different tenets of persuasion are used in practice. The course also addresses ethical implications of public relations.
Principles of Public Relations
Principles of Public Relations
This course is part of Introduction to Public Relations and the Media Specialization
Instructor: Erin Willis
18,532 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.7
(509 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 6 hours
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Define and describe the practice of public relations and how it differs from related fields like advertising and marketing.
Understand how mass media works and how news is produced, and where public relations fits into the process.
Identify target audiences and the objectives for persuasive communication.
Create public relations tools for practice, and understand how to implement them into daily use.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in English
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This course is part of the Introduction to Public Relations and the Media Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 5 modules in this course
In this module, you will learn the meaning of public relations and understand how different brands use strategic communication to reach target audiences with key messages that advance an organization’s goals.
What's included
6 videos3 readings1 assignment1 discussion prompt
In this module, you will learn about the four-step public relations process that informs public relations planning with both qualitative and quantitative research and shifts the public relations function from tactical to strategic.
What's included
4 videos1 reading1 assignment1 discussion prompt
In this module, you will learn about Corporate Social Responsibility (CSR), a form of self-regulation that contributes to societal goals by engaging in volunteering or ethically-oriented business practices.
What's included
4 videos3 readings1 assignment1 discussion prompt
In this module, you will learn about the different types of jobs available in the field and the different skill sets needed for working in public relations.
What's included
5 videos1 assignment1 discussion prompt
In this module, you will learn about the ethical principles applied in public relations practice and will be challenged by different real-life scenarios.
What's included
3 videos1 discussion prompt
Instructor
Instructor ratings
4.8 (181 ratings)Offered by
Recommended if you're interested in Marketing
Microsoft
University of Colorado Boulder
University of Colorado Boulder
University of Colorado Boulder
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4.7
509 reviews
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Showing 3 of 509
HF
5
Reviewed on Oct 18, 2022
I loved the videos, the discussion prompts were aligned with course content, and the examples used were digestable.
AR
5
Reviewed on Jan 27, 2024
the explanation made by Erin, is crystal clear. It does help me to have proper PR planning for the company I work with.
RS
5
Reviewed on Apr 12, 2023
Great insight into PR and very helpful for beginners to get a clear understanding on how to get started in the profession and what it may entail.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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