What Is a Social Media Influencer? And How to Become One
December 10, 2024
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This course is part of Microsoft Public Relations and Communications Associate Professional Certificate
Instructor: Microsoft
6,318 already enrolled
Included with
(38 reviews)
Recommended experience
Beginner level
No prior experience required to get started.
(38 reviews)
Recommended experience
Beginner level
No prior experience required to get started.
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
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Are you eager to launch a dynamic career in Public Relations or Communications? This course is the ideal starting point for aspiring PR professionals seeking entry-level positions. This introductory course provides an overview of PR, equipping you with the essential skills and knowledge needed to succeed in the industry.
In this course you will: • Define Public Relations, its role, and importance across various organizations • Identify crucial elements of strategic PR planning • Describe the key components of a successful PR strategy • Outline the process for creating a simple PR plan • Explain core media relations principles • Define Generative AI and its potential impact on PR • Explore basic strategies for using Generative AI tools in PR tasks By the end of this course, you will have a thorough understanding of Public Relations, strategic planning, media relations, and the innovative use of AI in PR.
This module introduces the foundational components of public relations including strategic planning and execution of PR campaigns. You learn the role of PR in the non-profit and for-profit sectors, as well as government agencies. You also discover the importance of building and maintaining media relationships.
19 videos7 readings7 assignments
In this module, you explore the key elements of creating a PR strategy, including research, setting objectives, and audience analysis. You discover why a deep understanding of your audience is essential for crafting compelling messages and selecting the most effective distribution channels. Additionally, you learn how to identify the basic metrics for evaluating how successful your PR campaign was.
22 videos5 readings8 assignments
You learn the definition of media relations and its critical role in achieving PR objectives. You explore how to identify media segments that align with your organization's goals, delve into the art of crafting media pitches, and learn strategies for maintaining long-term media relationships through effective follow-ups.
21 videos5 readings7 assignments
In the fourth module, you explore generative AI and its use in public relations. You discover best practices and ethical implications when leveraging these tools for PR content creation, understand how AI tailors content to different audiences, and examine predicted future trends of AI in PR.
16 videos5 readings6 assignments
In the final module, you will apply the concepts, strategies, and skills you have learned by developing the basic components of a PR campaign in a cumulative capstone project.
2 videos1 reading1 peer review
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
Our goal at Microsoft is to empower every individual and organization on the planet to achieve more. In this next revolution of digital transformation, growth is being driven by technology. Our integrated cloud approach creates an unmatched platform for digital transformation. We address the real-world needs of customers by seamlessly integrating Microsoft 365, Dynamics 365, LinkedIn, GitHub, Microsoft Power Platform, and Azure to unlock business value for every organization—from large enterprises to family-run businesses. The backbone and foundation of this is Azure.
Rutgers the State University of New Jersey
Course
Simplilearn
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Fundação Instituto de Administração
Course
Simplilearn
Course
38 reviews
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Reviewed on Sep 9, 2024
Study at your own pace, easy to follow and digest.
Reviewed on Feb 2, 2025
Very Informative with real life Exercises to build Hands on Skills.
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