In this comprehensive capstone course, you’ll apply your product management skills to take on the role of a product manager and, using the scenario provided, produce 16 essential industry-recognized product management artifacts.
Product Management: Capstone Project
Product Management: Capstone Project
This course is part of IBM Product Manager Professional Certificate
Instructors: IBM Skills Network Team
4,622 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.8
(41 reviews)
Advanced level
Recommended experience
16 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Apply your product development lifecycle knowledge and prepare the key artifacts required to complete each phase.
Demonstrate product management proficiency by creating selected artifacts such as product concept, requirements, end-of-life plan.
Illustrate your product management skills and accomplishments through the development of a personal portfolio.
Evaluate your readiness to pass the AIPMM Certified Product Manager (CPM) certification exam.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
12 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your Leadership and Management expertise
This course is part of the IBM Product Manager Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from IBM
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 6 modules in this course
Begin module one by learning about the product manager’s role and the associated necessary requirements for success. Then, explore the Porter Five Forces model, a strategy tool used to evaluate market attractiveness and aid in planning and decision-making. Next, learn about applying the Ansoff Matrix to illustrate potential product growth strategies. You’ll also demonstrate skills in a hands-on lab where you can apply the Porter and Ansoff models to a product scenario and perform a product manager skills inventory.
What's included
2 videos3 readings2 assignments6 plugins
In this module, you’ll explore product conception and planning. You'll learn which entries to include as part of product concept and product vision documents and how to add these entries to those documents. You will gain hands-on experience working on a product concept document in a hands-on lab. Then, discover what information you’ll include in a product requirement document. Next, learn why user stories are essential to the product backlog. And finally, gain fundamental knowledge you need to know to create a business case.
What's included
3 videos3 readings3 assignments10 plugins
In this module, you’ll learn about the Develop and Qualify phases of product development. Begin with the Develop phase and gain insight into the purpose and content of a beta plan. Then, explore the five areas of usability testing. You’ll apply your knowledge in a hands-on lab where you will develop a beta plan and define usability testing requirements for a provided scenario. Next, focus on the Qualify Phase. You’ll learn about readiness categories and how to complete a readiness assessment report. Then, apply your knowledge in a hands-on lab where you will use a provided scenario to create a launch readiness assessment report.
What's included
1 video3 readings3 assignments10 plugins
In this module, you’ll complete your project management lifecycle journey with the Launch, Deliver, and Retire Phases. Learn about essential final positioning and marketing collateral considerations for your product’s Demand Generation Plan, and practice creating a Demand Generation Plan using a provided scenario. You’ll complete your journey with the product development life cycle by learning about the Deliver and Retire phases and discovering how to create an End-of-Life (EOL) plan using a provided scenario.
What's included
2 videos3 readings3 assignments8 plugins
In this module, you’ll complete a final project and submit your work from prior modules to demonstrate that you have the knowledge required to complete documents utilized throughout the product development lifecycle. Then, you'll complete the final quiz to validate your knowledge. This quiz includes questions similar in style to what you may encounter in the AIPMM Certified Product Manager certification exam, however the actual exam has a lot more questions.
What's included
4 readings1 assignment1 peer review1 plugin
In this bonus module, discover how to create an impactful personal portfolio that demonstrates your product management career readiness. This module also includes valuable resume preparation and job search tips.
What's included
1 video1 reading3 plugins
Instructors
24 Courses70,072 learners
Offered by
Recommended if you're interested in Leadership and Management
Michigan State University
EIT Digital
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
Showing 3 of 41
4.8
41 reviews
- 5 stars
85.36%
- 4 stars
7.31%
- 3 stars
4.87%
- 2 stars
2.43%
- 1 star
0%
New to Leadership and Management? Start here.
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.