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Prepare for a career as a product manager. Gain the in-demand skills and hands-on experience to get job ready in less than 3 months. No prior experience required.
Instructors: John Rofrano
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Apply key product management skills, tools, and techniques to engage and manage key stakeholders and clients
Identify product strategy development and implementation methods and best practices to ensure the right product is produced
Describe product development and analysis best practices to effectively manage change and ensure a successful product launch
Develop a working knowledge of Agile and adaptive methodologies used to expedite product solutions to market
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Prepare for a career in the high-growth field of product management. In this program, you’ll learn in-demand skills like market research, strategic planning, and stakeholder communication to get job-ready in less than 3 months, with no prior experience needed to get started.
A product manager is responsible for guiding the development and success of a product or product line. You act as a bridge between the customers, stakeholders, and development team, working to understand market needs, define product goals and features, and then oversee the product’s life cycle from conception to release.
This program will teach you the foundational skills employers are seeking for entry level product manager roles, including product strategy, development, and lifecycle management. This program will not only help you start your career in product management, but provides a strong foundation for future career development in other paths such as healthcare, education, and finance.
In addition, to prepare you to work in a variety of project environments, the program will delve into different product management methodologies, including Agile. The program is based on providing real-world experience through a series of projects that enable you to build a product management portfolio to use when searching for a product manager position. You’ll also earn an IBM Digital badge and will gain access to career resources to help you in your job search, including mock interviews and resume support.
Applied Learning Project
This Professional Certificate has a strong emphasis on applied learning and includes a series of hands-on activities. In these exercises, you’ll take the theory and skills you’ve gained and apply it to real-world scenarios. You will build an initial product concept, vision, and project charter as well as create a checklist to effectively develop, qualify, launch, deliver, and retire a product. You will also create a product backlog using the sprint planning process and create burndown charts to forecast the ability to meet a sprint goal.
The final course in this program is a capstone course which includes a peer-graded comprehensive final project and a graded mock Certified Product Manager Certification examination.
Summarize the roles, responsibilities, skills, competencies, and knowledge requirements for a product manager’s success.
Examine the end-to-end product management lifecycle and the role the product manager plays that drives product success.
Investigate “value creation” and the contributions of the product manager that potentially add value to a product.
Compare and contrast possible career paths in product management and the certifications that will help you progress in the field.
Apply essential communication and collaboration skills critical to product success
Develop interpersonal and business skills essential for product management
Analyze various product management communication challenges and identify the impact of communication styles
Examine a case study and evaluate both its strengths and areas for improvement and then offer actionable recommendations
Identify the product concept using tools and techniques
Perform a product external assessment and internal assessment and record your findings in a SWOT template
Analyze market and solution requirements and develop a market requirements document (MRD)
Develop a product roadmap and perform a financial analysis using a business case
Develop a comprehensive product development and launch checklist to enhance success potential
Define the required key pre-launch and post launch planning activities to ensure market readiness
Review a beta testing checklist to effectively acquire customer feedback and determine key issues that must be addressed
Use a checklist to determine overall launch readiness and steps that must be taken to move to the Deliver phase
Adopt the 5 practices of Agile, a subset of DevOps: small batches, minimum viable product, pair programming, behavior- and test-driven development.
Write good user stories, estimate and assign story points and track stories using a kanban board. Incorporate Scrum artifacts, events, and benefits.
Create and refine a product backlog using the sprint planning process. Produce potentially shippable product increments with every iteration.
Create burndown charts to forecast the ability to meet a sprint goal. Use metrics to enhance performance, productivity, and client satisfaction.
Apply your product development lifecycle knowledge and prepare the key artifacts required to complete each phase.
Demonstrate product management proficiency by creating selected artifacts such as product concept, requirements, end-of-life plan.
Illustrate your product management skills and accomplishments through the development of a personal portfolio.
Evaluate your readiness to pass the AIPMM Certified Product Manager (CPM) certification exam.
List test eligibility and application requirements for the Certified Product Manager (CPM) examination
Recall testing options, testing content, and testing strategies for the CPM certification exam
Evaluate your CPM exam readiness by passing a 40-question practice exam
Demonstrate your preparedness for the actual CPM examination by passing a timed 120-question mock exam
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
When you complete this Professional Certificate, you may be able to have your learning recognized for credit if you are admitted and enroll in one of the following online degree programs.¹
This Professional Certificate has ACE® recommendation. It is eligible for college credit at participating U.S. colleges and universities. Note: The decision to accept specific credit recommendations is up to each institution.
At IBM, we know how rapidly tech evolves and recognize the crucial need for businesses and professionals to build job-ready, hands-on skills quickly. As a market-leading tech innovator, we’re committed to helping you thrive in this dynamic landscape. Through IBM Skills Network, our expertly designed training programs in AI, software development, cybersecurity, data science, business management, and more, provide the essential skills you need to secure your first job, advance your career, or drive business success. Whether you’re upskilling yourself or your team, our courses, Specializations, and Professional Certificates build the technical expertise that ensures you, and your organization, excel in a competitive world.
In a world marked by relentless evolution, versatility, adaptability, and interdisciplinary skills are key to thriving professionally. At SkillUp, we focus on designing outcome-driven skill-development programs that transform lives and careers worldwide. Whether it’s landing your first job, advancing in your career, mastering efficiency in your role, or making breakthroughs in diverse careers, our courses equip you with the skills and confidence to set you up to hit the ground running. Combining sound instructional design, engaging multimedia, and real-world problem-solving, we create learning journeys that build knowledge step by step. We present learners with open-ended, real-world problems that help them apply acquired knowledge as they progress through their learning journey. This also allows learners to develop critical thinking, problem-solving, and collaborative skills. Our courses, specializations, professional certificates, and virtual and blended learning programs help learners and organizations upskill on the world’s latest technologies, functional domains, and human skills.
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No prior experience is necessary to get started.
Yes, it is highly recommended to take the courses in the order they are listed, as they progressively build on concepts taught in previous courses.
This program is ACE® and FIBAA recommended —when you complete, you can earn up to 9 college credits and 4 ECTS credits.
Anyone interested in launching a career in product management. No prior experience is necessary.
A product manager is a professional responsible for the strategy, development, and overall success of a product or product line. They serve as a bridge between various teams within a company, including engineering, design, marketing, and sales, to ensure that the product meets customer needs and business objectives.
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Certificate, you’re automatically subscribed to the full Certificate. Visit your learner dashboard to track your progress.
¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Data for job roles relevant to featured programs (2/1/2024 - 2/1/2025)
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