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Learner Reviews & Feedback for Customer Insights: Quantitative Techniques by University of Illinois Urbana-Champaign

3.7
stars
32 ratings

About the Course

This course will highlight the potential of quantitative marketing research for assessing new product opportunities. In addition to focusing on the
skills and practices for a successful New Product Development (NPD), the course will illustrate the multi-faceted challenges of NPD using
authentic business situations. The first module will provide business practice foundations to help learners devise creative solutions to problems
using a design-thinking framework. Learners will experience the idea creation process and then apply the role of surveys for evaluating
consumer responses to an idea before introducing a product to market. The second module will explore the technique of con...
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1 - 9 of 9 Reviews for Customer Insights: Quantitative Techniques

By Shreeniket J

•

Feb 21, 2020

Very poor quality course! I would give it -5 stars. Very disappointed, this is a sub-quality course and should be discontinued from the Coursera platform ASAP! Waster of time and money.

The title says it is on Customer Insights: Quantitative Techniques!! This is laughable, the instructors just blabbers on about product development, there is nothing new taught about quantitative Techniques.

By Chrisabel B

•

Oct 13, 2018

Very interesting and not just plain knowledge transfer, liked the real world view and assignment. Easy to pass if you listen.

By Michael P

•

Jun 13, 2022

It's not about quantitative techniques, it's about product development.

By Juan F V

•

Sep 27, 2018

boring

By Alessia R

•

May 8, 2020

I found this course very interesting and I learnt a lot of things. I find really challenging the assignments and I really like doing something practical.

By Jornada E c

•

Mar 13, 2022

I loved the course! Good content, insights and exercises. I am using currently the contents in my job! Teacher James: Thanks for sharing the knowledge.

By Norvie J I

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Jul 26, 2020

Fantastic!

By hoda s

•

Aug 28, 2023

This course gives you a good primary perspective of what you should do to develop a new products.

simple samples for forecasting is also available.

By Huimin X

•

Jun 28, 2022

hard to get week 4 peer-reviewed assignment graded by peers! i graded 28 peer assignments and found some of those were submitted 2, 3 years ago!