This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.
Questionnaire Design for Social Surveys
Questionnaire Design for Social Surveys
This course is part of Survey Data Collection and Analytics Specialization
Instructors: Frederick Conrad, Ph.D.
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4.5
(448 reviews)
Intermediate level
Some related experience required
Flexible schedule
Approx. 16 hours
Learn at your own pace
95%
Most learners liked this course
What you'll learn
Understand the basic elements of designing and evaluating questionnaires
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
6 assignments
Taught in English
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This course is part of the Survey Data Collection and Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 6 modules in this course
Introduction; Different types of questions, Measurement error in questions: Bias and variance; Standardized and conversational interviewing; From specifying a concept to asking questions
What's included
6 videos7 readings1 assignment
Comprehension; Retrieval; Judgment; Response
What's included
4 videos3 readings1 assignment
Facts and quasi facts; Memory and recall; Asking sensitive questions; Mode, privacy and confidentiality
What's included
8 videos4 readings1 assignment
Context effects in attitude questions; Use of different scales; Offering don’t know options; Response order effects
What's included
7 videos3 readings1 assignment
Expert reviews and focus groups; Cognitive interviews; Behavior coding; Quantitative techniques
What's included
5 videos3 readings1 assignment
The questionnaire from start to finish; Things to put at the end; Mode Choice: Implementations for layout; Self-administered questionnaires
What's included
6 videos4 readings1 assignment
Instructors
Instructor ratings
4.6 (37 ratings)Offered by
Recommended if you're interested in Psychology
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University of Michigan
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Learner reviews
4.5
448 reviews
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Showing 3 of 448
VB
5
Reviewed on Jan 16, 2016
An excellent course that covers the fundamental concepts for survey design and administration. The content was well structured and presentations and study material was rich and comprehensive.
SE
5
Reviewed on Aug 29, 2018
A very nice Course in the Social Surveys, very talented Professors in the Survey Field!
FT
5
Reviewed on Mar 23, 2016
Interesting course! Thank you for the instructors. I will definitely try some other courses by these authors and University of Michigan.
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Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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