Como un mercadólogo, tenemos claro que nuestra función principal en las empresas es identificar las necesidades del mercado y con base en ellas establecer estrategias de compra – venta que causen impacto y satisfagan las necesidades de los consumidores. Éste es un reto importante, pero además de ser creativos en la definición de estas estrategias, tenemos que tener en cuenta el desarrollo que a través de los últimos años ha tenido el Internet y atrás de él las redes sociales. Es por ello que hay que estar conscientes de la importancia que las redes van teniendo y cómo pueden ayudar a la promoción de los productos y servicios que como proveedor estamos ofreciendo.
Las redes sociales en acción
Las redes sociales en acción
This course is part of Marketing con Redes Sociales Specialization
Instructors: José Antonio Cano Chambonnet
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4.6
(744 reviews)
14 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
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Assessments
16 assignments
Taught in Spanish
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This course is part of the Marketing con Redes Sociales Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 5 modules in this course
En este módulo conocerás cómo establecer los objetivos para llevar a cabo una campaña con redes sociales y de qué manera están conectados con las actividades comerciales clave de la marca para que generen resultados. Sabrás cómo implementar un mecanismo de escucha para validar el éxito de la campaña, establecer métricas y analizar los resultados.
What's included
1 video2 readings
A través de este módulo podrás aprender cómo establecer objetivos que manifiesten lo que quieres lograr y cómo medir que realmente se logró lo que te hayas propuesto.
What's included
8 videos4 readings4 assignments
En este módulo podrás revisar las diferentes actividades que se deben desarrollar para poner en marcha una estrategia en redes sociales.
What's included
9 videos3 readings4 assignments1 discussion prompt
A través de este módulo podrás conocer cuáles son los recursos que se requieren definir para el desarrollo de una estrategia en redes sociales y evaluar cuándo es adecuado usar una agencia y cuándo recursos internos.
What's included
3 videos2 readings4 assignments
En este módulo podrás conocer los indicadores clave de rendimiento que se pueden medir para evaluar el éxito de un programa de medios sociales, así como las herramientas que puedes utilizar.
What's included
9 videos3 readings4 assignments
Instructors
Instructor ratings
4.7 (143 ratings)Offered by
Recommended if you're interested in Marketing
University of Michigan
Universidad de los Andes
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4.6
744 reviews
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18.41%
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4.56%
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1.20%
Showing 3 of 744
DC
5
Reviewed on Dec 21, 2020
Mucho muy importante toda la información brindada, un curso super completo y con un gran profesionalismo por parte del tutor, así como los contenidos eran muy claros e interesantes.
TM
5
Reviewed on Sep 28, 2020
Me pareció un curso muy practico, donde explican muy bien, me gusto mucho cuando recomiendan herramientas para el desarrollo de las estrategias, y los ejemplos dados por el profesor.
LS
5
Reviewed on Apr 13, 2020
ME PARECE UN BUEN CURSO CON BUENAS EXPLICACIONES Y EJEMPLOS. ME GUSTARIA QUE HUBIERAN MAS PROYECTOS A DISEÑAR QUE FUERAN EVALUADOS POR LOS EXPERTOS. NO SOLO QUIZZES DE PREGUNTAS Y RESPUESTAS.
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