Tecnológico de Monterrey

Las redes sociales en acción

José Antonio Cano Chambonnet
María de los Angeles Ramos Solano

Instructors: José Antonio Cano Chambonnet

25,698 already enrolled

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.6

(733 reviews)

14 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
99%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.6

(733 reviews)

14 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
99%
Most learners liked this course

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

16 assignments

Taught in Spanish

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is part of the Marketing con Redes Sociales Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 5 modules in this course

En este módulo conocerás cómo establecer los objetivos para llevar a cabo una campaña con redes sociales y de qué manera están conectados con las actividades comerciales clave de la marca para que generen resultados. Sabrás cómo implementar un mecanismo de escucha para validar el éxito de la campaña, establecer métricas y analizar los resultados.

What's included

1 video2 readings

A través de este módulo podrás aprender cómo establecer objetivos que manifiesten lo que quieres lograr y cómo medir que realmente se logró lo que te hayas propuesto.

What's included

8 videos4 readings4 assignments

En este módulo podrás revisar las diferentes actividades que se deben desarrollar para poner en marcha una estrategia en redes sociales.

What's included

9 videos3 readings4 assignments1 discussion prompt

A través de este módulo podrás conocer cuáles son los recursos que se requieren definir para el desarrollo de una estrategia en redes sociales y evaluar cuándo es adecuado usar una agencia y cuándo recursos internos.

What's included

3 videos2 readings4 assignments

En este módulo podrás conocer los indicadores clave de rendimiento que se pueden medir para evaluar el éxito de un programa de medios sociales, así como las herramientas que puedes utilizar.

What's included

9 videos3 readings4 assignments

Instructors

Instructor ratings
4.7 (142 ratings)
José Antonio Cano Chambonnet
Tecnológico de Monterrey
8 Courses116,583 learners
María de los Angeles Ramos Solano
Tecnológico de Monterrey
8 Courses116,583 learners

Offered by

Recommended if you're interested in Marketing

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 733

4.6

733 reviews

  • 5 stars

    74.76%

  • 4 stars

    18.28%

  • 3 stars

    4.63%

  • 2 stars

    1.09%

  • 1 star

    1.22%

MM
5

Reviewed on Sep 19, 2020

LS
5

Reviewed on Apr 13, 2020

LM
5

Reviewed on Sep 24, 2020

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions