En este curso se explicarán los aspectos más generales del ámbito de las redes sociales con el objetivo de que el participante distinga, clasifique e identifique las cualidades particulares de la evolución de las redes sociales, su aplicación general en el ámbito de negocios y comercial, así como reconocer las redes sociales de más auge en nuestros tiempos y las tendencias de empleo.
Beneficios y características de las redes sociales más significativas
Give your career the gift of Coursera Plus with $160 off, billed annually. Save today.
Beneficios y características de las redes sociales más significativas
This course is part of Marketing con Redes Sociales Specialization
Instructors: María de los Angeles Ramos Solano
21,247 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.4
(957 reviews)
11 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
95%
Most learners liked this course
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
12 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Marketing con Redes Sociales Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
Después de este módulo, podrás identificar los beneficios de la interacción de las intra-plataformas y su contribución a la estrategia de comunicación y social listening.
What's included
2 videos5 readings2 assignments
Después de este módulo, podrás identificar las características de cada una de las redes sociales y su aportación a cada uno de los entornos de negocios. Además, podrás describir el empleo oportuno y el valor agregado a las estrategias empresariales.
What's included
1 video7 readings2 assignments
Después de este módulo, podrás comparar las cualidades de cada una de las principales redes sociales y validar el valor agregado a la estrategia de comunicación digital.
What's included
6 videos17 readings7 assignments
En este módulo, podrás encontrar información valiosa para desarrollar tu proyecto final. Con él, se concluye nuestro curso.
What's included
2 videos1 assignment
Instructors
Instructor ratings
4.6 (113 ratings)Offered by
Recommended if you're interested in Marketing
Radio y Televisión Española
Tecnológico de Monterrey
Tecnológico de Monterrey
Universidad Austral
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
Showing 3 of 957
4.4
957 reviews
- 5 stars
62.98%
- 4 stars
23.14%
- 3 stars
8.96%
- 2 stars
2.29%
- 1 star
2.60%
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.