La planeación estratégica es una metodología de gran impacto que ha demostrado su eficacia en las mejores empresas del mundo. En este curso, revisaremos los principios básicos de la estrategia organizacional que permiten definir objetivos y tácticas para delimitar indicadores y líneas de acción que generen y mantengan la calidad y productividad en todas la áreas de una empresa.
Administración para obtener resultados
Administración para obtener resultados
This course is part of Habilidades Gerenciales Specialization
Instructors: Patricia Benítez Corona
18,921 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.9
(562 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 11 hours
Learn at your own pace
97%
Most learners liked this course
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
3 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Habilidades Gerenciales Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
El módulo describe cada uno de los pasos que intervienen en el procesos de planeación estratégica, que a continuación se enlistan: • Estrategia organizacional • Misión • Visión • Diagnóstico FODA de la organización • Diseño de objetivos y estrategias • Indicadores de resultados
What's included
2 videos3 readings1 assignment1 peer review2 discussion prompts
En este módulo lograrás identificar la importancia de los objetivos estratégicos en la obtención de los resultados organizacionales, la metodología pertinente para su diseño, así como la elaboración de estrategias que permitan su alcance.
What's included
1 video1 peer review1 discussion prompt
A lo largo de este módulo identificarás la importancia de diseñar indicadores cuantificables para medir y dar un seguimiento objetivo a tus acciones de planeación estratégica. Encontrarás ejemplos que te servirán de modelo para el diseño de los indicadores de tu empresa.
What's included
1 video1 reading1 assignment1 peer review
Con este módulo cerramos el curso Administración para obtener resultados, enfocándonos en la importancia de que la empresa mantenga un nivel competitivo que garantice su supervivencia en un mercado cada vez más exigente. Para lo cual partimos de emplear instrumentos orientados a satisfacer lasa necesidades del principal accionista de la empresa: El cliente. Para hacerlo describimos los conceptos de los procesos de calidad y mejora continua, para que estés en condiciones de generar una cultura de calidad y competitividad en tu empresa.
What's included
1 video1 reading1 assignment2 discussion prompts
Instructors
Instructor ratings
4.9 (81 ratings)Offered by
Recommended if you're interested in Leadership and Management
Universidad Nacional Autónoma de México
Universitat Autònoma de Barcelona
University of Pennsylvania
Tecnológico de Monterrey
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.9
562 reviews
- 5 stars
87.01%
- 4 stars
11.56%
- 3 stars
1.24%
- 2 stars
0.17%
- 1 star
0%
Showing 3 of 562
ET
5
Reviewed on Oct 14, 2022
Excelente curso como todo el programa "Habilidades Gerenciales", muy recomendable tomar todo el prgrama y mejorar nuestras capacidades en general. Gracias UNAM-Coursera.
AG
5
Reviewed on Dec 8, 2022
Es un curso agil y muy bine explciado para comprender las partes de los objteivos estrategicos , como crearlos, ejecutarlos y medirlos.
IA
4
Reviewed on Jun 1, 2020
Lo único que mejoraría sería el tema de la explicación, no en contenido sino en dinámica, me refiero que podría hacerse mas amena. Luego, contenido, practica y todo lo demas muy bien
New to Leadership and Management? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.