LV
Jul 27, 2022
I really enjoyed the course and will use the material I learned to create a month-long learning program as a foreign language teacher of English for the 8th grade students of my school, in Israel.
KD
Jun 14, 2018
What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.
By Er N M
•Mar 5, 2021
Great
By Taiwo T O
•Aug 11, 2020
Good
By Sahl M S
•Jul 6, 2020
Good
By BHANU P
•May 6, 2020
best
By Mohamed a
•Jul 23, 2020
خره
By Raghdah A
•Aug 2, 2017
At first I was overwhlmed by the historical introductn of avdertising in the first week, but the course gow more exciting and facsiniating from week 2 to week 7. I truley can describe how enjoyable and inmormative this course was, I come from a marketing background, and we have been taught that adverts are mediums and element in the marketing mix, thus, its least important though it's the most visible part of marketing. However, this course has changed my entire perception of adverts, and how it's closely attached to any society. What I wished that this course would've covered is a globla adverts in countries other than western ones, and how these ads in certain countries depict their culture, and produced to inform the world of the social norms and cultural values of those countries. In conclusion, thank you so much fort his course, and I would'nt imagine a person other than Professor O'Barr to deliver this course.
By Ashish J
•Oct 7, 2020
I didn't expect so much in my mind when I joined this course, Advertising and Society. But after completing the very first lecture and most important thing, additional content on Adtext.com I was overwhelmed and really amused by this in positive terms. The lectures and content which have been offered here, I bet, can't be found and taught in any other institution. The reason behind I am saying this, is all the earliest ads this course has offered us to see giving us the opportunity to contemplate how the world of advertising has changed and improved. Thank you so much professor William M. O'Barr and of course Coursera.
By Malena G V
•May 27, 2020
Me parecio un muy buen curso, sin embargo hay algunas lecciones cuya informacion no coincide con el titulo de la misma, por ejemplo, "week 5 What do ads teach us about race, class, gender and sexuality?" en toda esa semana solo vemos genero y sexualidad, mientras que raza y clase no son mencionadas ni explicadas en relación con el tema. Me parece una falta grave ya que son aspectos fundamentales de la publicidad y de la sociedad en si.
By Paul V d E
•Jun 30, 2022
Very good overview of the advertising phenomenon in the USA. Lectures were presented in a logical sequence, easy to follow with lots of resource material available for further study. Concur that this course makes me look at advertising with a different perspective. Would have hoped that "propaganda" (which is a form of advertising) would have been developed a bit more.
By TO H M T
•Jul 3, 2021
The history of ads is amazing. I unlearn and relearn a lot. Moreover, I don't think some problems such as sex, gender,... are mentioned as that detail and controversal like that. Kul
The teacher are dedicated, I can see how he add interesting information or his stories, images,... I saw lots of demonstration.
I am fully pleasure with this course
By Esther U
•Oct 1, 2022
Very Insightful and resourceful. the fact that they were histories and stories of the past told was amazing, I will appreciate if assignments or practicals can be infused in posterity , this will help gear us more actively. thank you to professor Williams O'barr for his time as well.
By JONATAN J J
•Aug 4, 2020
It is an introductory course, it is interesting to know about the history of advertising, but it would have been better if they had taught us some method to analyze society, that is to say, that it was a course to develop some technical competence and not only historical theory
By Sanya A
•May 7, 2017
This encouraged me to see and analyse ads that never caught my attention before. My understanding of advertisements has greatly increased, since now I am more aware of it's history,predicted future,and the powerful strategies that one may use to sell. Great course!
By Ashok S
•Mar 13, 2017
The course is much better than my expectation, and the flexibility in the quiz and deadline is much supportive. The content of the course is widely sourced. One should do this whoever want to the the evolution of the advertisement world.
By Berkay A
•Feb 18, 2017
it's helpful but not interactive a lot, sometimes hard to follow the video but the proffessor is quite knowledged about the history, gives a lot of insights and force you to re-assess the course after it finishes , by na
By Amith M
•Dec 1, 2016
Takes you back to the age old version of ad pieces from cave paintings to todays social madness. A complete guide to a better student of advertising. And the 80% cross mark challenging and motivating. Thanks for this.
By Abhijit R R
•Dec 5, 2020
Very Good Course. In the beginning i was little bit bored as I'm not from the US or any western part of where I stay. But eventually 3rd I got my interest back and finally very much content after the course.
By Kathryn B
•Feb 8, 2018
This course has really helped with my understanding and background knowledge of advertising, and the impacts of any developments in the advertising industry on modern day and future societies.
By manasi s
•Nov 26, 2021
Not a 5 star because practical aspect of ad making is missing. I would have loved to have an assignment where I could have made an advertisement for a product.
By Amin k
•Feb 12, 2021
It's a great course about advertising and its history. The focus of this course on the cultural aspects of marketing and advertising is exciting.
By Marios K
•Aug 12, 2022
A cohesive, short introductionary course with an anthropological POV of the connection between advertising and society.
By Colin M
•Jul 18, 2019
A great informative course that explore the history and significance of advertising in (primarily) American society.
By Joris J S
•Sep 9, 2017
Good course to learn the different types of advertisement, back ground and what tools you have to persuade people.
By Mohammad M A
•Jul 4, 2020
I have learned so many thing regarding past, present advertising scenario and techniques.
Thanks a lot sir.
By Joy S
•May 4, 2017
Pretty good class. Interesting, authoritative professor. Shows lots of pictures during his lectures.