Can AI be used to help us to create effective copy that actually converts? In this 2-hour project-based course, you'll discover how to leverage ChatGPT, a cutting-edge AI tool, to produce compelling content for an eco-friendly water bottle. As brands compete fiercely for consumer attention, the ability to quickly craft resonant and authentic copy becomes invaluable. You'll journey through defining the bottle's unique selling points, researching your target audience, and refining your copy to ensure it feels genuinely human. By the end, you'll have a piece of copy that not only captivates but also resonates with its core user. Ideal for budding copywriters and marketers, this course requires just a web browser and a dash of creativity.
Copywriting with ChatGPT: Produce Compelling Copy That Sells
Give your career the gift of Coursera Plus with $160 off, billed annually. Save today.
Copywriting with ChatGPT: Produce Compelling Copy That Sells
Instructor: Rudi Hinds
2,576 already enrolled
Included with 
Learn, practice, and apply job-ready skills with expert guidance
4.7
(35 reviews)
Beginner level
Recommended experience
2 hours
Learn at your own pace
Hands-on learning
What you'll learn
Master research techniques with ChatGPT to speed up audience insight gathering process and product USP generation
Develop compelling headlines and body copy using iterative refinement techniques
Optimize the AI-generated copy to ensure authenticity, making it resonate with human readers while effectively bypassing AI detection tools
Skills you'll practice
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
No downloads or installation required
Only available on desktop
See how employees at top companies are mastering in-demand skills
Learn, practice, and apply job-ready skills in less than 2 hours
- Receive training from industry experts
- Gain hands-on experience solving real-world job tasks
- Build confidence using the latest tools and technologies
About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Define the Copy's Purpose and Target Audience
Generate Audience Insights with Refined Prompts
Craft the Headline and Opening Lines
Build out Body Copy and Refine Voice & Tone
Refine Copy to Avoid AI Detectors
Recommended experience
- Access to a web browser
- A paid subscription to ChatGPT
6 project images
Instructor
Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
Showing 3 of 35
4.7
35 reviews
- 5 stars
77.14%
- 4 stars
17.14%
- 3 stars
5.71%
- 2 stars
0%
- 1 star
0%
You might also like
Coursera Instructor Network
Vanderbilt University
Coursera Instructor Network
Coursera Project Network
New to Machine Learning? Start here.
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.