What Does a Growth Marketing Manager Do?
April 4, 2024
Article
Instructor: Jana Porter
2,130 already enrolled
Included with
(11 reviews)
Recommended experience
Intermediate level
Basic marketing copywriting principles
A ChatGPT account
Website builder or social media channels for blog posting.
(11 reviews)
Recommended experience
Intermediate level
Basic marketing copywriting principles
A ChatGPT account
Website builder or social media channels for blog posting.
Design effective ChatGPT prompts for blog writing
Create and evaluate content generated by ChatGPT for blog writing
Integrate human creativity and brand voice into ChatGPT-generated content
Add to your LinkedIn profile
Only available on desktop
Over 80% of bloggers agree that blogging gets results – but creating high-quality blog content takes time! The average copywriter takes about 4 hours to write a blog post. For marketing copywriters, AI is a powerful tool—saving time, enhancing ideation, and improving editing. While 65% of bloggers have embraced AI to varying degrees, few use it for everything.
This Guided Project was created to help marketing professionals and copywriters unlock the full potential of generative AI in blogging. You will use ChatGPT to support each stage of your creative process—from preparing for an interview to transcribing, writing, editing, and producing your final product. This project will balance the raw power of AI with the nuance of human creativity, playing to the strengths of both. In this 2-hour course, you will learn how to design effective ChatGPT prompts for blog writing, create and evaluate content generated by ChatGPT, and integrate human creativity and brand voice into ChatGPT-generated content. To achieve this, you’ll put yourself in the shoes of a senior marketing copywriter tasked by the sales team to showcase a customer testimonial via a high-quality blog post. This course is aimed at learners who want to improve their ChatGPT-supported writing skills, save time, and create high-quality blog posts that get results. Any competent writer and casual ChatGPT user should be able to complete the project successfully.
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Design effective ChatGPT prompts for blog writing
Create and evaluate content generated by ChatGPT for blog writing
Design effective ChatGPT prompts for blog writing
Integrate human creativity and brand voice into ChatGPT-generated content
Create and evaluate content generated by ChatGPT for blog writing
Basic marketing copywriting principles
A ChatGPT account
Website builder or social media channels for blog posting.
The Coursera Project Network is a select group of instructors who have demonstrated expertise in specific tools or skills through their industry experience or academic backgrounds in the topics of their projects. If you're interested in becoming a project instructor and creating Guided Projects to help millions of learners around the world, please apply today at teach.coursera.org.
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
11 reviews
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Reviewed on Jan 16, 2025
Great course! Taught me new things on how to utilise prompting on ChatGPT to generate high quality blog post.
Edureka
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Vanderbilt University
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By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
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At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.
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