You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google Digital Marketing & E-commerce Certificate. In this course, you’ll explore strategies for building customer loyalty in e-commerce. You’ll also explore specific tools to develop and maintain client relationships. At the end of the course you’ll work through a scenario that demonstrates your ability to deliver a successful e-commerce strategy. Finally, you’ll wrap up the course by building professional development skills. We encourage you to complete courses 1–6 before beginning this course because they provide the foundation necessary to complete the activities at the end of this course.
Satisfaction Guaranteed: Develop Customer Loyalty Online
Satisfaction Guaranteed: Develop Customer Loyalty Online
This course is part of Google Digital Marketing & E-commerce Professional Certificate
Instructor: Google Career Certificates
Top Instructor
128,769 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.8
(4,207 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 31 hours
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Identify common strategies for building customer loyalty in e-commerce.
Successfully manage client relationships and measure satisfaction.
Gain a competitive edge by learning AI skills from Google experts.
Put together a portfolio and/or resume to present to employers.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
15 quizzes, 8 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your Marketing expertise
This course is part of the Google Digital Marketing & E-commerce Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Google
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
You will learn about the importance of loyalty in e-commerce and explore how to build strong customer relationships. You’ll also find out how to measure customer satisfaction. After that, you’ll explore techniques for retaining customers like offering loyalty programs, practicing dynamic remarketing, and implementing post-purchase follow-ups.
What's included
9 videos6 readings1 quiz2 assignments1 plugin
You will examine how to gather and analyze data for an online store. You’ll learn how to use the data you’ve gathered to improve conversions and increase sales. You’ll also learn how to identify which products are performing well or underperforming. Finally, you’ll discover ways to improve product performance based on data.
What's included
8 videos11 readings4 quizzes4 assignments2 plugins
You will engage in a series of interactive activities based on concepts you’ve explored and skills you’ve gained throughout the program. You’ll also explore job readiness skills, develop your resume, and practice interviewing for jobs.
What's included
21 videos23 readings9 quizzes1 assignment
You will review what you’ve learned throughout the Google Digital Marketing & E-commerce Certificate. You’ll explore additional career resources and reflect on everything you’ve learned. At the end of the program, you’ll share your career goals with fellow learners.
What's included
12 videos8 readings1 quiz1 assignment1 plugin
Instructor
Instructor ratings
4.8 (1,107 ratings)Offered by
Recommended if you're interested in Marketing
Simplilearn
HubSpot Academy
Queen Mary University of London
University of Illinois Urbana-Champaign
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.8
4,207 reviews
- 5 stars
84.65%
- 4 stars
12.97%
- 3 stars
1.77%
- 2 stars
0.21%
- 1 star
0.37%
Showing 3 of 4207
DD
5
Reviewed on Oct 14, 2022
Well done!! I believe I have developed a thorough overview on how to perform effectively as a Digital Media or E-Commerce Specialist. This program is AMAZING!!!
WM
5
Reviewed on Jul 16, 2022
The courses were well designed and easy to understand. It will be more rich if we introduce practical assignments graded by peers. Thank you for this new skill.
LS
5
Reviewed on Dec 12, 2022
This course is AMAZING! Whether you're a current practitioner or brand new to digital marketing and ecommerce, this case is amazing. You'll learn so much and be able to apply it immediately.
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Digital marketing is about connecting people and brands online. Digital marketing uses social media, display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty.
E-commerce refers to the trading of goods and services over the internet. E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analyzing store performance.
Digital marketing and e-commerce specialists perform a variety of tasks related to advertising and selling online. Different companies define these roles in various ways, but there is often overlap between them. Some common responsibilities include planning and creating ads and other content for websites, social media, and email; optimizing content for search engines; analyzing data to gain marketing insights; managing online stores; and creating and updating product listings.
During the pandemic, hiring for digital marketing and e-commerce related jobs boomed as more businesses moved online—between February and April 2020, e-commerce grew more than it had in the previous decade. Research shows that there were 40,000+ digital marketing and e-commerce job openings in the past 12 months in the U.S., and the number of available roles is projected to grow in the coming years. The rise of automation, machine learning, and new technologies in e-commerce and digital marketing means candidates will be expected to demonstrate knowledge in the use of digital technologies, which is currently a skills gap that leaves roles unfilled. People can prepare for jobs in these fields through this new entry-level Google Career Certificate.