What Is Data Communication? Basics to Know
November 22, 2024
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Get on the fast track to a career in digital marketing. In this certificate program, you’ll learn in-demand skills, and get AI training from Google experts. Learn at your own pace, no degree or experience required.
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Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
Attract and engage customers through digital marketing channels like search and email
Measure marketing performance through analytics and present insights
Build e-commerce stores, analyze online performance, and grow customer loyalty
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Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are over 213,000 open jobs in digital marketing and e-commerce with a median entry-level salary of $59,000.¹
Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers.
75% of certificate graduates report a positive career outcome (e.g., new job, promotion, or raise) within six months of completion²
Check out all Google Career Certificates here.
This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentation.
¹Lightcast™ US Job Postings (2022: Jan. 1, 2022 - Dec. 31, 2022).
²Based on program graduate survey, United States 2022
Applied Learning Project
This program includes over 190 hours of instruction and practice-based assessments, which simulate real-world digital marketing and e-commerce scenarios that are critical for success in the workplace. The content is highly interactive and developed by Google employees with experience in the field.
Skills you’ll gain will include: Developing digital marketing and e-commerce strategies; attracting and engaging customers through digital marketing channels like search and email; measuring marketing analytics and sharing insights; building e-commerce stores, analyzing e-commerce performance, and building customer loyalty.
Platforms and tools you will learn include: Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter
Through a mix of videos, assessments, and hands-on activities, you’ll learn how to use popular tools and platforms required for an entry-level job. Learn concrete skills that top employers are hiring for right now.
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Understand how email marketing fits into a digital marketing strategy
Write effective email copy, subject lines, and preview text
Test, execute, and optimize an email marketing campaign
Measure and analyze email campaign results
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Understand essential e-commerce strategies and practices
Explain what e-commerce stores and platforms are and how they work
Create an engaging customer experience online using best practices
Set up a mock e-commerce store using Shopify
Identify common strategies for building customer loyalty in e-commerce.
Successfully manage client relationships and measure satisfaction.
Gain a competitive edge by learning AI skills from Google experts.
Put together a portfolio and/or resume to present to employers.
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
When you complete this Professional Certificate, you may be able to have your learning recognized for credit if you are admitted and enroll in one of the following online degree programs.¹
When you complete this Professional Certificate, you may be able to have your learning recognized for credit if you are admitted and enroll in one of the following online degree programs.¹
University of Huddersfield
Degree · 24 months
University of London
Degree · 3 – 6 years
University of Maryland Global Campus
Degree · 48 months
Illinois Tech
Degree
University of Maryland Global Campus
Degree · 48 months
Illinois Tech
Degree · 12-24 months
¹Successful application and enrollment are required. Eligibility requirements apply. Each institution determines the number of credits recognized by completing this content that may count towards degree requirements, considering any existing credits you may have. Click on a specific course for more information.
This Professional Certificate has ACE® recommendation. It is eligible for college credit at participating U.S. colleges and universities. Note: The decision to accept specific credit recommendations is up to each institution.
Grow with Google is an initiative that draws on Google's decades-long history of building products, platforms, and services that help people and businesses grow. We aim to help everyone – those who make up the workforce of today and the students who will drive the workforce of tomorrow – access the best of Google’s training and tools to grow their skills, careers, and businesses.
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I took the Google Digital Marketing & E-commerce Professional Certificate because I was eager to develop new skills. I have always been told that I am a natural marketing person but I didn't believe until I took this program. Many of the techniques featured gave me confidence that I was doing it right. I especially appreciated learning about the more technical side (analytics, etc.) that gave me some new skills I can apply at work.
Learning from the U.S.
“
I took the Google Digital Marketing & E-commerce Professional Certificate because I was eager to develop new skills. I have always been told that I am a natural marketing person but I didn't believe until I took this program. Many of the techniques featured gave me confidence that I was doing it right. I especially appreciated learning about the more technical side (analytics, etc.) that gave me some new skills I can apply at work.
Learning from the U.S.
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Earn a degree from world-class universities - 100% online
Upskill your employees to excel in the digital economy
This course is completely online, so there’s no need to show up to a classroom in person. You can access videos, readings, hands-on activities, and assessments anytime and anywhere via the internet, on a computer, or mobile device.
Digital marketing is about connecting people and brands online. Digital marketing uses social media, display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty.
E-commerce refers to the trading of goods and services over the internet. E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analyzing store performance.
None! Whether you’re completely new to the job field or have had some exposure, a Google Career Certificate is the right program for you.
You! No previous experience or knowledge of specific tools is required in order to succeed in the Google Digital Marketing & E-commerce Certificate. All you need is curiosity about reaching and engaging with customers online.
We highly recommend taking the seven courses in this certificate program in the order presented, as the content builds on information from earlier courses.
Digital marketing and e-commerce share many of the same tools. Learners will be able to gain knowledge in tools and platforms including Mailchimp, HubSpot, Hootsuite, Constant Contact, Canva, Shopify, Twitter, Google Ads, Google Analytics, Google Search Console, Google Sheets, Google Trends, and Google Spreadsheets.
Google Career Certificates are designed to prepare you for an entry-level role in job fields like data analytics, digital marketing & e-commerce, IT support, project management, and UX design. Upon completion of a Google Career Certificate, like this one, certificate graduates in the U.S. will have the option to share their information with top U.S. employers that are hiring entry-level professionals, like Deloitte, Macy’s, Infosys, Walmart and of course, Google. Employer consortiums are currently available in the U.S., Canada, India, Singapore, Indonesia and are coming to more countries soon. The employers included will vary by country.
The number of open jobs in digital marketing and e-commerce continues to grow as businesses move more of their operations and sales online. Having an online presence allows businesses to widen their reach and gives customers greater access to products and services. In digital marketing and e-commerce jobs, you work at the intersection of many trends: the technology platforms that people use to connect, the products that people are interested in, and the ideas that make brands stand out.
Digital marketers help companies reach and engage with customers, build awareness, drive sales, and foster brand loyalty. They also measure, manage, and analyze the effectiveness of marketing campaigns and e-commerce sites, so that businesses can achieve their larger objectives. E-commerce specialists help design, create, and manage online stores. They also evaluate the success of online stores at driving sales or other actions by customers.
Some common job titles can include: Digital Marketing Coordinator, Marketing Specialist, SEO Specialist, Search Engine Analyst, Media Planner, E-commerce Associate.
In addition to expert-led training and hands-on projects designed to prepare you for a job, you'll get access to an interview practice tool, mock interviews and resume building workshops, career coaching sessions and more. You'll also be able to connect with over 150 U.S. employers who are searching for candidates who have completed a Google Career Certificate.
Organizations of all kinds need digital marketing and e-commerce professionals to reach and engage with their customers online. Digital marketing and e-commerce jobs exist in varied industries, from technology to finance to retail.
Google had long faced an issue that many other companies also contend with: We had open IT support roles, but not enough qualified candidates to fill them. So we built and tested a training program to provide pathways to jobs in technical support at Google for people with no college degree or experience. In 2018, Google launched the IT Support Certificate so that this training could be available to everyone. Since then, thousands of people have completed the program. In the United States, 75% of certificate graduates report a positive career outcome (e.g., new job, promotion, or raise) within six months of completion.¹
When we saw the positive impact this program was having on people all over the world, we expanded into additional fast-growing, high-paying career fields: cybersecurity, data analytics, digital marketing & e-commerce, project management and UX design. Built and taught by Google, these certificates prepare people from all backgrounds for jobs in fields with great demand for qualified candidates. No degree or previous experience is required. Graduates get the chance to connect directly with over 150 U.S. employers who are accepting Google Career Certificates for open jobs.
¹Based on program graduate survey, United States, 2022.
This certificate is currently available globally in English. We are working on adding more languages soon. Some tools - like the employer consortium - are only available in the United States at this time. Please check back here for updates.
In the U.S. and Canada, Coursera charges $49 per month after the initial 7-day free trial period. The Google Digital Marketing & E-commerce Certificate can be completed in less than 6 months at under 10 hours per week of part-time study, so most learners can complete the certificate for less than $300 USD. In other countries where Google Career Certificates are available, your cost may be lower.
Those planning to attend a degree program can utilize ACE®️ recommendations or ECTS recommendations, the industry standard for translating workplace learning to college credit. Learners can earn an ACE recommendation of up to 9 college credits, or 7 ECTS credits, for completing the Digital Marketing & E-commerce Certificate. This aims to help open up additional pathways to learners who are interested in higher education, and prepare them for entry-level jobs.
To share proof of completion with schools, certificate graduates will receive an email prompting them to claim their Credly badge, which contains the ACE ® ️ or ECTS credit recommendation. Once claimed, they will receive a competency-based transcript that signifies the credit recommendation, which can be shared directly with a school from the Credly platform. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed.
The Google Digital Marketing & E-commerce Certificate features practical training and hands-on activities to help you leverage AI for marketing. Learn how to use AI to develop a marketing strategy and conduct market research directly from Google experts. Earn a certificate in digital marketing and get on the fast track to a new career.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Certificate, you’re automatically subscribed to the full Certificate. Visit your learner dashboard to track your progress.
¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Data for job roles relevant to featured programs (2/1/2024 - 2/1/2025) ² Positive career outcome (e.g., new job, promotion, or raise) within six months of completion. Based on program graduate survey, United States 2022.
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