What are digital marketing and e-commerce?

Digital marketing is about connecting people and brands online. Digital marketing uses social media, display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty. E-commerce refers to the trading of goods and services over the internet. E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analyzing store performance.

What do digital marketing and e-commerce specialists do?

Digital marketing and e-commerce specialists perform a variety of tasks related to advertising and selling online. Different companies define these roles in various ways, but there is often overlap between them. Some common responsibilities include planning and creating ads and other content for websites, social media, and email; optimizing content for search engines; analyzing data to gain marketing insights; managing online stores; and creating and updating product listings.

Why start a career in digital marketing and e-commerce?

During the pandemic, hiring for digital marketing and e-commerce related jobs boomed as more businesses moved online—between February and April 2020, e-commerce grew more than it had in the previous decade. Research shows that there were 40,000+ digital marketing and e-commerce job openings in the past 12 months in the U.S., and the number of available roles is projected to grow in the coming years. The rise of automation, machine learning, and new technologies in e-commerce and digital marketing means candidates will be expected to demonstrate knowledge in the use of digital technologies, which is currently a skills gap that leaves roles unfilled. People can prepare for jobs in these fields through this new entry-level Google Career Certificate.

Which jobs will this certificate help me prepare for?

By the end of this certificate, learners will be equipped with the skills required for the following entry-level roles, among others: Digital Marketing Coordinator, Marketing Assistant/Associate/Specialist, Marketing Manager, Search Engine Optimization Specialist / Analyst, Search Engine Marketing Specialist/Analyst, Paid Search Specialist, Content Specialist,Media Coordinator, Media Planner, Email Marketing Specialist, E-commerce Associate, and E-commerce Analyst.

What tools and platforms are taught in the curriculum?

Digital marketing and e-commerce share many of the same tools. Learners will be able to gain knowledge in tools and platforms including Mailchimp, HubSpot, Hootsuite, Constant Contact, Canva, Shopify, Twitter, Google Ads, Google Analytics, Google Search Console, Google Sheets, Google Trends, and Google Spreadsheets.

What background is required?

No prior experience with design or specific tools is required. All you need is an interest in creating great user experiences for apps, websites, and physical products!

Why enroll in the Google Digital Marketing and E-commerce Certificate?

You’ll learn these job-ready skills in our program through interactive content (discussion prompts, quizzes, and activities) in under six months, with less than 10 hours of flexible study a week. Along the way, you’ll work through a curriculum designed with input from top employers and industry leaders. You’ll even have the opportunity to complete a portfolio that you can share with potential employers to showcase your new skill set. After you’ve graduated from the program, you’ll have access to career resources and be connected directly with employers hiring for open entry-level roles in digital marketing and e-commerce.

Do I need to take the course in a certain order?

We highly recommend completing the courses in the order presented because the content in each course builds on information learned from earlier lessons.

When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Certificate?

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Satisfaction Guaranteed: Develop Customer Loyalty Online

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Satisfaction Guaranteed: Develop Customer Loyalty Online

Name: Satisfaction Guaranteed: Develop Customer Loyalty Online
Rating: 4.818877975695022 (6007 reviews)

This course is part of Google Digital Marketing & E-commerce Professional Certificate

Instructor: Google Career Certificates

200,622 already enrolled

Included with

Learn more

4 modules

Gain insight into a topic and learn the fundamentals.

6,007 reviews

Beginner level

No prior experience required

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

98%

Most learners liked this course

4 modules

Gain insight into a topic and learn the fundamentals.

6,007 reviews

Beginner level

No prior experience required

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

98%

Most learners liked this course

What you'll learn

Identify common strategies for building customer loyalty in e-commerce.
Successfully manage client relationships and measure satisfaction.
Gain a competitive edge by learning AI skills from Google experts.
Put together a portfolio and/or resume to present to employers.

Skills you'll gain

Tools you'll learn

Digital Marketing Tools

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

16 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your Marketing expertise

This course is part of the Google Digital Marketing & E-commerce Professional Certificate

When you enroll in this course, you'll also be enrolled in this Professional Certificate.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate from Google

There are 4 modules in this course

You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh course in the Google Digital Marketing & E-commerce Certificate. In this course, you’ll explore strategies for building customer loyalty in e-commerce. You’ll also explore specific tools to develop and maintain client relationships. At the end of the course you’ll work through a scenario that demonstrates your ability to deliver a successful e-commerce strategy. Finally, you’ll wrap up the course by building professional development skills. We encourage you to complete courses 1–6 before beginning this course because they provide the foundation necessary to complete the activities at the end of this course.

Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be prepared to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify common strategies for building customer loyalty in e-commerce - Understand how to successfully manage client relationships and measure satisfaction - Monitor an e-commerce store’s performance - Update an e-commerce store based on data - Complete a portfolio scenario to prepare for job interviews - Learn AI skills from Google experts to help complete marketing tasks

Module details

You will learn about the importance of loyalty in e-commerce and explore how to build strong customer relationships. You’ll also find out how to measure customer satisfaction. After that, you’ll explore techniques for retaining customers like offering loyalty programs, practicing dynamic remarketing, and implementing post-purchase follow-ups.

What's included

9 videos6 readings3 assignments1 plugin

9 videosTotal 34 minutes

Introduction to Course 7 2 minutes
Welcome to module 1 1 minute
Introduction to customer loyalty 5 minutes
Rewards programs 7 minutes
Dynamic remarketing 2 minutes
Post-purchase follow-up methods 5 minutes
Survey customers and ask effective questions 6 minutes
How to provide excellent customer service6 minutes
Wrap-up 1 minute

6 readingsTotal 38 minutes

Course 7 overview8 minutes
Helpful resources to get started8 minutes
Case study: How Wayfair uses email marketing for personalization8 minutes
Activity Exemplar: Write a customer satisfaction survey4 minutes
Measure customer satisfaction 8 minutes
Glossary terms from module 1 2 minutes

3 assignmentsTotal 88 minutes

Test your knowledge: Loyalty, remarketing, and rewards8 minutes
Activity: Write a customer satisfaction survey30 minutes
Module 1 challenge 50 minutes

1 pluginTotal 30 minutes

Identify: Review customer feedback and measure satisfaction30 minutes

You will examine how to gather and analyze data for an online store. You’ll learn how to use the data you’ve gathered to improve conversions and increase sales. You’ll also learn how to identify which products are performing well or underperforming. Finally, you’ll discover ways to improve product performance based on data.

What's included

8 videos11 readings8 assignments2 plugins

8 videosTotal 28 minutes

Welcome to module 2 1 minute
Analyze data to measure e-commerce success6 minutes
William - The power of data2 minutes
Shopify analytics and reports 3 minutes
Monitor growth and revenue for an e-commerce store 5 minutes
Use data to improve the performance of an e-commerce store 4 minutes
Evaluate product performance 5 minutes
Wrap-up 1 minute

11 readingsTotal 76 minutes

How to use Shopify analytics8 minutes
Analytics tools used in e-commerce8 minutes
Key metrics for monitoring an e-commerce store's performance8 minutes
Conversion rate optimization 8 minutes
Case Study: The importance of ROI and CPC for a small business4 minutes
Understand visitor behavior with heat maps8 minutes
Activity Exemplar: Use heat map data to optimize a landing page4 minutes
Key metrics for product performance8 minutes
Optimize product offerings based on data8 minutes
Activity Exemplar: Suggest a new product category based on search data4 minutes
Glossary terms from module 2 8 minutes

8 assignmentsTotal 190 minutes

Test your knowledge: E-commerce analytics tools 10 minutes
Activity: Analyze an e-commerce store’s performance23 minutes
Test your knowledge: Monitor an e-commerce store's performance10 minutes
Activity: Use heat map data to optimize a landing page30 minutes
Test your knowledge: Data analysis 10 minutes
Activity: Analyze product performance for an e-commerce store27 minutes
Activity: Suggest a new product category based on search data30 minutes
Module 2 challenge 50 minutes

2 pluginsTotal 60 minutes

Identify: Monitor e-commerce store performance30 minutes
Identify: Underperforming products30 minutes

You will engage in a series of interactive activities based on concepts you’ve explored and skills you’ve gained throughout the program. You’ll also explore how to prepare and present your professional portfolio.

What's included

3 videos10 readings4 assignments

3 videosTotal 7 minutes

Welcome to module 3 1 minute
Project introduction1 minute
Tips to prepare a portfolio for job applications5 minutes

10 readingsTotal 60 minutes

End of course project overview4 minutes
Activity Exemplar: Create an internal marketing proposal4 minutes
Activity Exemplar: Adjust your campaign keywords4 minutes
Case study: How ShearShare recovered from unsuccessful ads 8 minutes
Activity Exemplar: Create a marketing report presentation4 minutes
Resources for the workplace8 minutes
Create a professional portfolio using Google Sites8 minutes
Finding your path and perfect role 8 minutes
Add relevant skills to your resume10 minutes
Course 7 glossary 2 minutes

4 assignmentsTotal 140 minutes

Activity: Create an internal marketing proposal30 minutes
Activity: Adjust your campaign keywords30 minutes
Activity: Create a marketing report presentation30 minutes
Module 3 challenge50 minutes

You will review what you’ve learned throughout the Google Digital Marketing & E-commerce Certificate.

What's included

11 videos9 readings1 assignment1 plugin

11 videosTotal 35 minutes

Justine: Driving impact with AI in the workplace2 minutes
Boost your digital marketing skills with AI6 minutes
Use AI to help you understand your audience4 minutes
Kickstart your marketing strategy ideas with AI3 minutes
Use AI to compare two campaign proposals 3 minutes
Improve your email marketing with AI6 minutes
Brainstorm website copy ideas with AI4 minutes
Introducing Google AI Essentials1 minute
Congratulations on completing the Digital Marketing & E-commerce certificate program!1 minute
Exploring professional opportunities1 minute
Recap of the certificate program4 minutes

9 readingsTotal 60 minutes

Introduction to AI in Digital Marketing and E-commerce8 minutes
Use generative AI to work smarter and faster8 minutes
Key takeaways from AI for Digital Marketing and E-commerce8 minutes
Take the next step with Google AI Essentials4 minutes
Showcase your work8 minutes
Claim your certificate badge4 minutes
Resources for Google Digital Marketing & E-commerce Certificate Graduates4 minutes
Digital Marketing & E-commerce Certificate glossary8 minutes
Explore Google Play Academy8 minutes

1 assignmentTotal 45 minutes

Activity: Use generative AI to maximize the impact of your email marketing45 minutes

1 pluginTotal 15 minutes

End of Course Survey15 minutes

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Google Career Certificates

Google

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Learner reviews

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85.13%
4 stars
12.60%
3 stars
1.57%
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0.29%
1 star
0.38%

Showing 3 of 6007

Reviewed on Mar 4, 2026

Thank you Google! This specialization meant the beginning of a new and exciting career for me :). It took me looonger than expected to complete it, but the goal was achieved!

Reviewed on Jul 23, 2023

The coursera is an excellent program designed as 7 courses for learning . I have completed smoothly and gained knowledge about Digital Marketing and E-commerce.My thanks to Courser a.

Reviewed on Aug 17, 2025

It was super hands on and easy to follow. I would definitely recommend. Some of the learning activities were hard to understand at first but you get the hang of it really fast.

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