If you are ready to scale up your startup, get ready to fine-tune your products and processes! Take the guesswork out of product-market fit, sales, and marketing for your scaleup with this course and discover what sets your product apart - and how to capitalize on what your company has to offer as you scale up your startup.
Scaling Product and Processes
Scaling Product and Processes
This course is part of Scale Up Your Startup Specialization
Instructors: Coursera QA Team
Included with 
Gain insight into a topic and learn the fundamentals.
4.6
(12 reviews)
Beginner level
Recommended experience
12 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Discuss and compare strategies and frameworks for scaling processes and products in an organization
Explain steps and common strategies for developing pricing and for scaling up marketing and sales operations
Explain the importance of establishing relevant dashboards, KPIs and metrics
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Scale Up Your Startup Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
Product market fit is everything that happens before you start to scale. It is impossible to make progress without a thorough understanding of what it is and how you know that you have it - this module will help you gain an understanding of what this actually is and how to begin to formulate product market fit.
What's included
3 videos10 readings1 assignment2 discussion prompts1 plugin
In this module, we´ll look at growth from a scaleup perspective. While growth is usually described as an outcome rather than as a process, looking at growth as a process (and studying what has worked in the past) can offer important insights on what might work in the future.
What's included
2 videos7 readings1 assignment1 discussion prompt1 plugin
The relationship between sales and marketing changes as you move from startup to scaleup. In this module, you´ll learn about how to adjust your pricing strategy as you scale and how to position the (new and shifting) roles of sales and marketing teams to continue to identify and meet the needs of a growing customer base.
What's included
4 videos10 readings1 assignment2 discussion prompts1 plugin
In this module, you´ll learn about how to optimize what your scaleup is doing right in order to continue growing - without toppling over!
What's included
6 videos14 readings1 assignment3 discussion prompts1 plugin
Offered by
Recommended if you're interested in Entrepreneurship
IE Business School
Northwestern University
Advancing Women in Tech
IE Business School
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Learner reviews
4.6
12 reviews
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16.66%
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Showing 3 of 12
MK
5
Reviewed on Jun 28, 2024
This is a great course with practical solutions to strengthen our knowledge as entrepreneurs, and it also shares valuable experiences from successful people.
MW
5
Reviewed on Apr 25, 2023
Very practical! Reading and video materials com from business practitioners. That brings the unique value.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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