The course didn't keep me so motivated, unfortunately. I doubt it was the fault of UC Davis (the instructors were quite nice!), but perhaps my growing lack of interest in the biased SEO field. I'm a writer and think that adhering to Google's brand-biased guidelines strips me of creativity.

I recommend this course to the immature SEO learners. It helps to establish a fundamental understanding of how SEO has evolved over the past decade. The second half of the courses emphasises on the algorithm updates, explained in a very clear manner with the assignment being well designed.

Recomiendo este curso a cualquiera que se esté iniciando en SEO, especialmente a quienes buscan conocer más sobre dicho campo laboral e incluso a quienes ya tienen experiencia. La sección sobre la evolución de los algoritmos de Google es especialmente sencilla y esclarecedora.

Pretty good class. The teacher was easy to understand. The only problem was I didn't find a lot of the historical information very practical, especially since the quiz on pretty small details. I'm looking forward to learning more practical information in the next courses.

I definitely feel that this course offers a wealth of material with regards to the basics of SEO. Some of the quiz questions were a little confusing, but overall, I'm very pleased with the course and will be taking the other related courses to complete the specialization.

Great background information. I would prefer a little bit more "how to" vs. pure history. Also the proportion of reading to lecture material can be equalized. I am looking for a the instructor's knowledge on the subject primarily. The rest can be easily found online.

It was really really helpful. However, I wanted the course to teach some advanced techniques like how to use some tools. That are the kind of lessons that can help users/students to get a job.

Otherwise, it was very well structured course. Thumbs up to the instructor

I was quite pleased with the course, and the method of teaching. However, I had to constantly look online for topics like backlinking and on site seo, which I wasn't familiar with as a beginner. It would be helpful if a deifinition list for these terms is provided.

I really liked the structure and the content of this course but I didn't like the assignment questions. The questions went into too much detail instead of questions about understanding the topic. All in all it's a great course for people who want to get into SEO!

The course was very insightful and it really helped me to gain the understaning about SEO from scratch. Though I would like to advice to have more assignments and quizes and quite more diffiult and practical. Thanks a lot. Overall it was a great experience.

The information explained meets the title. I would love to learn more and want to use the methods in real time and see how the concepts of SEO are working in real time. Also I felt, it is necessary to update few of the links as SEO landscape is changing.

I enjoyed this course and feel like I've learned a lot about the history of SEO. Ms. May did a great job with the presentations and her explanations were clear and concise. I found myself bookmarking and saving many of the links she shared as resources.

I just really wanted there to be a checklist of some kind to work off of. The information I learned, while interesting and useful, feels sort of disconnected. I would love to see what an SEO actually does to work through making a website SEO friendly.

Great intro, plenty of resources. If you are unfamiliar with SEO and looking to begin researching this topic, here is a good start. It is JUST an introduction. If you are more familiar with SEO, you might not feel like you gain much from this course.

This course is more about the history of SEO and how to apply for an SEO position as opposed to intro to SEO principles and strategies. The questions are also a little misleading and some of the external resources seemed outdated or unprofessional.

Great not just for beginners in SEO optimization, also gives a good bird's eye view on marketing, brand building as well as customer acquisition and retention. these skills are required even if you operate or intend to operate an offline business.

Good introduction, though some articles are from 2011 and years ago that according to this lesson are likely not relevant now. Still good history to know, would like to see more up to date info in this lesson. Looking forward to learning more.

informative, really good background on SEO, not very pragmatic though, one presentation with a summary of the '10 things todo to improve your SEO' would be useful (although i understand that the broader background gives people a better basis)

It's a good introduction to SEO. A lot of history - I was maybe hoping to go a little deeper into how to setup a successful SEO strategy. This would be for another lesson :)

THe teacher is great, easy to understand, good graphic support.

It has been very useful all what we learned, it gives us a very wide panorama of how the world of SEO is and what things to take into account to be able to optimize. Very useful to be able to layout correctly taking into account google.

This is one of the most imp courses which covers the basic topic for the SEO.

People directly run for the top order before clearing the base. for SEO this is the base. You will get to know how SEO evolve with time and will keep changing.

More about the general concept of what is SEO, what are the webmaster's career future as an SEO and history of the development of Google algorithms. Good lesson for the beginner to get a total picture and dive deeper to the next course

Weeks 2-4 contained good information about how Google searches for websites, and a quick outline of how Google's algorithms calculate which sites get ranked. Week 1 was out of place, and a poor introduction to the rest of the material.

It was nice course but there was lot about history rather practical work. Maybe some history is necessary and useful for further and next parts of the course. I am happy and i learned something unique and extra.

Thank you very much.

Solid course, although the team estimate is wildly inaccurate. It took me a little over 5 hours to complete and that's with taking notes, doing several of the discussion questions, and reading through a good chunk of the articles.