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Learner Reviews & Feedback for Selling to Chinese Consumers by The Chinese University of Hong Kong
261 ratings
About the Course
This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China.
Top reviews
SR
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I like how it has a localised approach and does not depend to much on conceptual things.
PT
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very insightful for anyone who is interested in doing business in China or understanding more the specificities of the Chinese market.
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76 - 77 of 77 Reviews for Selling to Chinese Consumers
By Nailah I
•Dec 13, 2023
Although I completed and submitted all assignments before the due date, the system is showing I didn't submit the week 4 assignment. However, I wouldn't have been able to do the peer reviews without submitting the week 4 assignment. Please check your for an error.
By Alex A C
•May 29, 2021
Do not enter this course