This course provides essential information in how to best utilize the tools available today to analyze and optimize a site so that it will move up in the organic search results. I have 2 criticisms. First, some of the content may be from 2015. I am not sure about this, but it would have been great to be reassured that this is absolutely the latest information since it is now summer 2017. Second, the final week's project was extremely time consuming to do correctly. It would have been better if the instructor had divided the sections of the final project into the lecture series so that it could have been completed in stages. If you notice, the time allotment for it is 8hrs and this is correct. If you leave it to the last couple of days you will end up doing long sessions.

I learn differently than most students. It makes it very challenging for a person with dyslexia not having the availability of an instructor, or a person that understands the issue with a learning challenge. However there aren't any online courses that take any of these types of challenges into consideration without being prohibitively expensive. Hence Coursera is my only option. It takes me twice the time to comprehend the verbiage compared to most people. When a person has dyslexia a page of instructions looks like a foreign language. Thank you - Marten Benatar

I prefer the course having more pratical exercises. I also prefer some discussion having more responsible answers from learners so that I can know what their opinion. However, the disucssion mostly includes the dot or Ok . It is very nonsense when people dont try to answer or I think the course should have more pratical exercises instead of discussion like that

Theory is good but I am not happy with the peer review. Students do not engage and I never know the quality of my work. I don't feel confident that I've done the best I can and I don't learn from them. These should be required, at least to move on in the course.

Interesting information being presented, however, I still believe that more details and examples need to be presented. For a lot of individuals this is their first time in the digital marketing realm and might need a bit more information.

Course quality went downhill, compared to previous course in series. No 'teacher' involvement in comments / questions. Mistakes within quizzes. Both practice and rated.

Lots of outdated and incorrect information. This is purely educational, not practical information on the course. Semrash was not considered at all! https://spain.sc

This course offers good direction for SEO fundamentals. However, it lacks individual guidance and ongoing course maintenance from the lecturer staff at UC Davis.

Good, but too slow at times considering it is just a high level view of basics. Distractingly weird hand gestures.

90% of course time goes into either peer-graded assignments or readings that require additional purchases.

she can go in depth more and give us more and more information. but still, i like it.

thank you coursera

Good info but mostly just videos. would like to see more interaction and activities.

Some of the tools taught do not seem to be available on a Mac using Safari.

The content is really good but the instructor was not very good

More information is required in OFF-Page SEO.

Too easy and superficial .

avg.. course...

very good

For a complete beginner in the subject of SEO, I believe that I've gained some knowledge and insight on the subject. However, I don't feel confident that I have any actual skill in the subject. After reading some reviews on this course, I'm glad that I didn't have to pay for this course.

My personal issue with this course is that the quality of the videos isn't really the best. I also found the peer graded assignment somewhat difficult to do, seeing that I didn't have any SEO tools to rate things like website traffic and the free resources couldn't really give me any useful information for the type of website we were asked to work with.

Others have pointed out that many of the resources are things we could have easily found online, for free, on our own. That is true. The videos also feel somewhat redundant, in all honesty. Someone pointed out in the previous course that their structure is: the instructor says what she's going to teach us, she teaches us that, she repeats what she taught us. When I realized this I skipped to the actual meat of the videos, so in the end the actual useful content was like 2 mins of video.

Decent if you're an absolute beginner, terrible if you're even slightly aware of anything online. I think this course is geared towards people who are absolutely inexperienced and don't even know the basics of online behavior, rather than SEO beginners. There is some information in there which is more suited towards a beginner online literacy course. From a SEO perspective, this offers nothing more than a 10 minute YouTube video and is painfully long (I had to watch all courses on x1.5 speed).

It was OK. There is nothing you will gain from this course that you can't get in a single 1/2 hour youtube video instead of 100 2 minute videos here. The assignments were questionable and the examples used in the first assignment at least no longer exist.

SIRVE PARA ENTENDER LOS TÉRMINOS Y LA FORMA DE PENSAR DE LOS SEARCH ENGINE, PERO ESTA OBSOLETO PARA EL AÑO 2023.

NO USES SOLAMENTE ESTE CURSO PARA EMPEZAR.

Very outdated

There's nothing wrong or misleading that has been mentioned in this course. My only 2 reasons for rating it 1/5 are that most of the information in this course is outdated in relation to SEO changes made in 2023 and ahead. There is no issue in fundamental definition of the technical terms and other areas of SEO in the course but a lot of things have and will change in SEO.

Secondly, the video quality is below average. The discussion forum also doesn't help since there's no feedback from any expert on the assignments/tasks provided. It's only course learners that are present in the forum.

Content is very condensed - but fine.

However, you need to pay to do the quizzes and even the peer assessment - something where you are contributing by reviewing other participants work. Charging me for supporting other participants and supporting a 'learning community mindset' seems ridiculous to me.