SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO.
Google SEO Capstone Project
This course is part of Search Engine Optimization (SEO) Specialization
Instructor: Rebekah May
41,848 already enrolled
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(460 reviews)
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What you'll learn
Create an SEO Pitch
Prepare and perform a competitive analysis
Analyze and create a keyword map
Create a final report of your findings and recommendations for SEO and present your recommendations to your client
Details to know
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There are 4 modules in this course
In this first milestone, you will identify an existing section of your (or outside) website by using your skills to gauge a website’s opportunity for improvement and higher ranking. Once you have selected a website, you will create an SEO pitch to internal stakeholders, or potential client, on why or how the website should be improved. Finally, you will develop a list of metrics that will help gather the information you need to begin to develop your SEO strategy to monitor and engage success. Let's get started!
What's included
2 videos5 readings1 peer review2 discussion prompts
In this milestone, you will focus on the initial research required to begin optimizing a website. This milestone has three main activities including developing a buyer persona, conducting keyword research, and performing competitive research. These activities will help you identify your target audience, frame your keyword research, and gain insight into your competition. The information you gather from this research process will help you develop a successful strategy for the website.
What's included
1 video6 readings1 peer review1 discussion prompt
In this third milestone, you’ll examine the content of your competitors’ sites through a content audit to better position your own SEO campaign. You’ll also conduct an internal content audit to compare your site to those of your competitors and identify areas for improvement. Also in this milestone, you will develop a keyword matrix to help you determine which keywords should be assigned to specific pages on your site. In the final part of the milestone, you’ll perform a technical review of the site to identify any technical factors that may impact the ranking of the website. Each of these activities is critical to On-Page SEO.
What's included
1 video9 readings1 peer review1 discussion prompt
In this final milestone, you will develop a comprehensive presentation representing all the work you have done throughout the course. Using a standard outline, you’ll create one cohesive Word document and present your findings, analysis, and recommendations to your peers. The final presentation will also include a video in which you present your case to a potential client or employer outlining how your SEO strategy will improve ranking and business.
What's included
2 videos2 readings1 peer review2 discussion prompts
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Learner reviews
460 reviews
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2.39%
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Reviewed on Jan 17, 2024
It is ok . I did not see actually any feedback on my assignments . I know I passed but I do not know how I did
Reviewed on Dec 12, 2021
This course is challenging to me. I really like this course, I learn a lot in this course and I believe it will add value in my career growth.
Reviewed on Nov 24, 2021
Would've liked if work was graded by actual instructors rather than peers reviewing each other
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