8 Management Styles in Business: Choosing the Best Fit
February 26, 2024
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This course is part of Search Engine Optimization (SEO) Specialization
Instructor: Rebekah May
42,560 already enrolled
Included with
(465 reviews)
Recommended experience
Intermediate level
Have gone through the others courses within the SEO Specialization.
(465 reviews)
Recommended experience
Intermediate level
Have gone through the others courses within the SEO Specialization.
Create an SEO Pitch
Prepare and perform a competitive analysis
Analyze and create a keyword map
Create a final report of your findings and recommendations for SEO and present your recommendations to your client
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SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO.
Whether you have successfully completed the other courses in the Search Engine Optimization specialization or are taking just this course, this project is your chance to apply the knowledge you’ve acquired to practice important SEO tactics and optimize a site of your choice from the ground-up. You will identify optimization opportunities on a site and discover valuable tips for pitching your plan and managing your relationship with your client, you will then develop a customized SEO solution for the website you chose, and go through each of the major steps needed to execute your strategy including keyword research, competitive analysis, improving the site’s meta-data and on-page elements. Along the way, you will receive feedback through the peer review process. This community of fellow learners will provide additional input to help you refine your approach to SEO and present your findings to clients and management.
In this first milestone, you will identify an existing section of your (or outside) website by using your skills to gauge a website’s opportunity for improvement and higher ranking. Once you have selected a website, you will create an SEO pitch to internal stakeholders, or potential client, on why or how the website should be improved. Finally, you will develop a list of metrics that will help gather the information you need to begin to develop your SEO strategy to monitor and engage success. Let's get started!
2 videos5 readings1 peer review2 discussion prompts
In this milestone, you will focus on the initial research required to begin optimizing a website. This milestone has three main activities including developing a buyer persona, conducting keyword research, and performing competitive research. These activities will help you identify your target audience, frame your keyword research, and gain insight into your competition. The information you gather from this research process will help you develop a successful strategy for the website.
1 video6 readings1 peer review1 discussion prompt
In this third milestone, you’ll examine the content of your competitors’ sites through a content audit to better position your own SEO campaign. You’ll also conduct an internal content audit to compare your site to those of your competitors and identify areas for improvement. Also in this milestone, you will develop a keyword matrix to help you determine which keywords should be assigned to specific pages on your site. In the final part of the milestone, you’ll perform a technical review of the site to identify any technical factors that may impact the ranking of the website. Each of these activities is critical to On-Page SEO.
1 video9 readings1 peer review1 discussion prompt
In this final milestone, you will develop a comprehensive presentation representing all the work you have done throughout the course. Using a standard outline, you’ll create one cohesive Word document and present your findings, analysis, and recommendations to your peers. The final presentation will also include a video in which you present your case to a potential client or employer outlining how your SEO strategy will improve ranking and business.
2 videos2 readings1 peer review2 discussion prompts
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
University of California, Davis
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University of California, Davis
Specialization
465 reviews
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Reviewed on Nov 24, 2021
Would've liked if work was graded by actual instructors rather than peers reviewing each other
Reviewed on Aug 28, 2020
It is great for me to understand which part of SEO that i need to improve then only able to provide a great services to my clients.
Reviewed on Aug 5, 2020
Loved every bit of SEO Specialization. I am so confident in my SEO skills today. All the credit goes to the amazing instructors and cooperative peers! Thanks a lot!!!
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