Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
Advanced Content and Social Tactics to Optimize SEO
Give your career the gift of Coursera Plus with $160 off, billed annually. Save today.
Advanced Content and Social Tactics to Optimize SEO
This course is part of Search Engine Optimization (SEO) Specialization
Instructor: Eric Enge
75,714 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.6
(1,178 reviews)
Intermediate level
Recommended experience
Flexible schedule
Approx. 14 hours
Learn at your own pace
94%
Most learners liked this course
What you'll learn
Use content marketing campaigns to drive higher SEO rankings
Build relationships with influencers to help build your audience
Create influencer relationships and collaborations
Analyze data to see which content gets the most shares
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Search Engine Optimization (SEO) Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. Then we will discuss basics of content marketing, including details on five different types of content marketing programs. By the end of this module, you will be able to identify and demonstrate the "dos and don’ts" of obtaining links, and attract your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!
What's included
11 videos3 readings1 assignment2 discussion prompts
This week we will discuss in-depth how social media supports the development of a company’s online reputation and visibility, which ultimately helps with SEO. By the end of this module you will practice tips on building your social media presence, including social media influencers. You will analyze your audience demographics and choose the appropriate social media platforms for your intended audience. And finally, you will use successful social media strategies to build your audience and create audience engagement.
What's included
5 videos1 reading1 assignment2 discussion prompts
Influencer marketing is the focus of this week’s topic. At the end of this module, you will be able to define what influencer marketing is and the role it plays in driving reputation and visibility. You will examine what influencers can do for you and the best approaches in building a relationship with an influencer, hint it’s not about manipulation, but building a strong positive relationship!
What's included
6 videos1 reading1 assignment2 discussion prompts
This week’s topic focuses on why world class content is a must! At the end of this module, you will be able to identify great content, analyze which content gets the most shares, and create world class content of your own. You will also create successful partnerships that can help develop your content and ultimately drive your content marketing efforts. Did we mention that content is KING?!?
What's included
8 videos1 reading1 assignment3 discussion prompts
Instructor
Instructor ratings
4.7 (155 ratings)Offered by
Recommended if you're interested in Marketing
University of Virginia Darden School Foundation
IE Business School
Coursera Project Network
The Hong Kong University of Science and Technology
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
Showing 3 of 1178
4.6
1,178 reviews
- 5 stars
72.62%
- 4 stars
17.20%
- 3 stars
6.10%
- 2 stars
2.62%
- 1 star
1.44%
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.