What Is Programming? And How To Get Started
January 28, 2025
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This course is part of Social Media Marketing Specialization
Instructor: Randy Hlavac
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(1,096 reviews)
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Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.
Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)
In this module, you will learn why content is an important component in social marketing. A panel of experts will debunk the paid/owned/earned media riddle and replace it with an integrated who/what/where approach.
2 videos8 readings1 assignment
In this module, you will learn how to develop platform-specific advertising messages to grow your market share.
9 videos1 assignment
In this module, you will learn an overview of the social integrated marketing communications strategy and how it is deployed. You will also learn tips to get your content to go viral and how to keep an audience coming back with gamification.
15 videos4 readings1 assignment1 peer review
In this module, you will learn how to develop and measure KPIs - Key Performance Indicators - for your social marketing programs.
4 videos2 readings1 assignment
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
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Reviewed on Feb 2, 2020
its very good, but the way of explaining in google courses is much more clear my self i prefer it, but also this fine
Reviewed on Feb 16, 2017
This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs
Reviewed on Apr 20, 2022
Please, pay attention that this is integral part of Social Media specialization program. Good structure and information, while some examples feels old (dating back to 2010s).
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