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Social Listening

Phil Gold

Instructor: Phil Gold

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Describe the role of social listening in customer engagement

  • List various social listening tools and their uses

  • Develop effective social listening strategies

  • Apply social listening strategies to real-world scenarios

Details to know

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Recently updated!

July 2024

Assessments

1 assignment

Taught in English

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There is 1 module in this course

This course provides an in-depth understanding of how to leverage social listening to enhance customer engagement. It covers the foundational concepts and frameworks of social listening, its specific applications, real-world examples, and concrete skills and competencies. It aims to equip learners with the ability to effectively use social listening to manage their online reputation.

What's included

11 videos4 readings1 assignment2 discussion prompts

Instructor

Phil Gold
Coursera Instructor Network
7 Courses3,374 learners

Offered by

Recommended if you're interested in Business Essentials

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