In a continuously changing business landscape, brands hold more significance than ever before. As consumers become increasingly discerning, and societal values continuously evolve, understanding the multifaceted roles of brands becomes imperative for driving meaningful market impact.
Brand Management: Strategies for a Strong Brand
Brand Management: Strategies for a Strong Brand
Instructor: Hector Sandoval
10,186 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.8
(132 reviews)
Beginner level
Recommended experience
3 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace
What you'll learn
Understand main advanced brand management strategies, including brand positioning, brand architecture, and brand extensions
Brand equity, data tools, sentiment analysis, and valuation models guide strategic decisions in marketing.
Build a Brand Value Statement with input from customers, departments, and diverse feedback sources to align with brand purpose and customer needs.
Increase awareness on the concept of Brand Governance, and how methods and frameworks can be used to create logical applications and uses of a brand.
Skills you'll gain
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Assessments
1 assignment
Taught in English
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There is 1 module in this course
This course will challenge you to view brands as more than mere assets for business success. We explore how brands resonate with the human experience, influencing not only consumer choices but also shaping social norms and cultural narratives. From fostering emotional connections through compelling storytelling to driving positive societal change, you'll uncover the potential of brands as catalysts for both economic growth and responsible citizenship.
What's included
26 videos6 readings1 assignment
Instructor
Instructor ratings
4.8 (31 ratings)Offered by
Recommended if you're interested in Marketing
Coursera Project Network
University of Illinois Urbana-Champaign
IE Business School
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4.8
132 reviews
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RK
5
Reviewed on Oct 2, 2024
Excellent Course thanks to Cpirsera, Google, and faculty and institutions, and all technical and Other administrators.
WK
5
Reviewed on Mar 5, 2024
The presentations are very clear, and are illustrated with appropriate examples.
SS
5
Reviewed on Oct 10, 2024
Brand Management: Strategies for a Strong Brand Coursera Instructor Network Grade Achieved: 100%
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