Marketing Management: What Is It and Why Does It Matter?
January 22, 2025
Article
This course is part of multiple programs.
Instructor: Adobe
6,200 already enrolled
Included with
(53 reviews)
Recommended experience
Beginner level
No prior experience required to get started.
(53 reviews)
Recommended experience
Beginner level
No prior experience required to get started.
Create and share engaging social media content that speaks directly to your target audience, driving increased engagement and interaction.
Maintain a consistent and cohesive social media presence across various platforms, ensuring that your brand voice is always on point.
Develop effective strategies to leverage the latest social media trends and best practices, boosting your content’s visibility and reach.
Analyze social media metrics to refine and improve your content strategy, making data-driven decisions that enhance your overall performance.
Add to your LinkedIn profile
October 2024
5 assignments
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
Elevate your social media game with our Social Media Content Strategy course, designed specifically for content creators. Learn how to craft engaging content that captures attention and drives your audience to action. Whether you’re an individual influencer or you’re managing social media for an organization, this course will give you the tools and strategies to succeed.
By the end of this course, you’ll have the confidence and skills to transform your social media presence, creating content that stands out in a crowded digital landscape. Join us and become a master of social media content and strategy!
This module will teach you the basics of social media marketing and audience engagement. You’ll explore how to create authentic content and understand your target audience to enhance your brand’s presence.
10 videos5 readings1 assignment1 discussion prompt
This module will teach you how to leverage social media analytics to inform your content strategy and effectively schedule posts. You’ll gain skills in planning a content calendar, using the Content Scheduler in Adobe Express, and optimizing your posts for maximum engagement across various platforms.
4 videos6 readings1 assignment2 ungraded labs
This module will teach you to create engaging and effective social media content by leveraging text, images, and videos.
9 videos4 readings1 assignment4 ungraded labs
In this module, you will learn to navigate and excel in the dynamic world of social media by understanding and applying best practices.
3 videos6 readings2 assignments1 discussion prompt1 ungraded lab
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
Adobe empowers everyone, everywhere to imagine, create and bring any digital experience to life. Through the Adobe Digital Academy, Adobe aims to equip learners and teachers with AI literacy, content creation and digital marketing skills to help people thrive in the modern workforce. This global initiative builds on Adobe’s commitment to empower learners of all backgrounds to succeed in today’s job market and unleash creativity for all.
Coursera Project Network
Course
Coursera Project Network
Course
Coursera Project Network
Course
Coursera Project Network
Course
53 reviews
74.07%
20.37%
3.70%
1.85%
0%
Showing 3 of 53
Reviewed on Nov 2, 2024
This course was decent and had good practice opportunities for creating and scheduling content on Social Media.
Reviewed on Dec 24, 2024
Awesome! Thanks for this course - gives an easy way to use browser based tools to post quality content on SM.
Reviewed on Nov 30, 2024
Thank you to Adobe and Coursera for this incredible learning opportunity! ?
Looking forward to leveraging these skills to elevate my real estate business and better serve my clients
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Earn a degree from world-class universities - 100% online
Upskill your employees to excel in the digital economy
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.