What Is Data Communication? Basics to Know
November 22, 2024
Article
Launch your career in marketing. Build in-demand marketing skills that take you from newbie to pro, and earn a certificate that opens doors. No experience? No problem.
Instructor: Adobe
Included with
(13 reviews)
Recommended experience
Beginner level
No prior experience required to get started.
(13 reviews)
Recommended experience
Beginner level
No prior experience required to get started.
Develop essential social media skills to create standout projects using Adobe Express and other apps.
Unlock the power of AI and timesaving tools to streamline your creative process and boost your efficiency.
Understand core marketing principles and apply them to build meaningful connections with audiences.
Design multichannel campaigns that leverage emerging trends to deliver impactful results.
Add to your LinkedIn profile
January 2025
Improve your resume and LinkedIn with personalized feedback
Practice your skills with interactive tools and mock interviews
Plan your career move with Coursera's job search guide
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
The Adobe Marketing Specialist Professional Certificate equips you with the skills and tools needed to thrive in digital marketing roles.
In this program, you’ll learn how to create and execute effective marketing campaigns, analyze market trends, and craft compelling content using Adobe Express. By mastering key areas like market research, SEO, social media marketing, and campaign performance analysis, you’ll be prepared for roles such as Marketing Specialist, Marketing Associate, and Digital Marketing Coordinator.
You’ll gain hands-on experience with real-world projects, including designing social media campaign mockups and building content marketing plans. These projects showcase your ability to strategize, create, and optimize data-driven marketing initiatives that drive meaningful results. You’ll also get exposure to powerful tools and technologies, ensuring you’re equipped to deliver impactful campaigns in today’s fast-paced digital landscape.
With the growing demand for marketing professionals across industries, this certificate focuses on in-demand skills that employers value, including creativity, communication, and analytical thinking. Marketing specialists can pursue diverse opportunities in fields such as technology, retail, and entertainment, with competitive salaries and pathways for advancement.
Whether you’re just starting out or making a career change, this program provides the foundation to succeed in marketing and make a measurable impact in your work.
Applied Learning Project
Throughout the program, you’ll practice the skills you’re learning by completing hands-on, real-world projects.
You’ll create a social media campaign mockup, developing a comprehensive strategy for platforms like Facebook, Instagram, and Twitter. This includes designing posts, graphics, and ad creative while using key performance indicators (KPIs) to measure success.
You’ll also develop a Content Marketing Plan tailored to a specific niche or industry. This plan features a detailed content calendar with blog posts, videos, infographics, and SEO strategies, along with social media sharing and email marketing tactics.
These projects will help you build a professional portfolio showcasing your expertise in market research, content creation, and digital marketing strategies, giving you the confidence and work samples to stand out in job applications and interviews.
Understand and apply basic visual design principles to create appealing, practical designs that captivate your audience.
Explore diverse career opportunities in design and discover the skills needed to thrive in each role.
Gain hands-on experience with Adobe Express to easily create professional-quality design projects.
Build a stunning portfolio that showcases your design expertise and proficiency with Adobe Express.
Understand the foundational concepts of generative AI and explore its diverse applications in design.
Gain practical skills in using Adobe Firefly, mastering the tools to generate AI-driven content that stands out.
Explore the ethical considerations and best practices for incorporating generative AI into your projects, ensuring responsible and impactful use.
Integrate generative AI tools into your design workflow, enhancing your creativity and efficiency while pushing the boundaries of what’s possible.
Marketing is about creating meaningful connections — understanding what your audience needs, earning their trust, and building relationships that last.
In this foundational course, you’ll discover how core marketing principles like the 4 Ps, the promotional mix, and the marketing funnel work together to create strategies that guide customers through every stage of their journey. You’ll learn how to craft data-driven campaigns that are not just creative, but also measurable and effective. Along the way, you’ll get to design professional marketing assets to strengthen your campaigns and grow your portfolio. You’ll also gain insights into audience research, content creation, and the role of storytelling in building lasting brand relationships. Whether you’re starting your marketing career or looking to level up your skills, this course provides the tools, techniques, and confidence you need to succeed in today’s digital-first marketing landscape. By the end, you’ll be ready to advance your career as a marketing specialist, creating impactful marketing strategies that resonate with audiences.
Create and share engaging social media content that speaks directly to your target audience, driving increased engagement and interaction.
Maintain a consistent and cohesive social media presence across various platforms, ensuring that your brand voice is always on point.
Develop effective strategies to leverage the latest social media trends and best practices, boosting your content’s visibility and reach.
Analyze social media metrics to refine and improve your content strategy, making data-driven decisions that enhance your overall performance.
Multichannel Content Marketing builds on the foundational principles you’ve mastered to prepare you for real-world marketing leadership. Marketers must create seamless, impactful campaigns that connect with audiences across diverse platforms, meeting their needs wherever they engage.
This course equips you with the strategies and skills to design, execute, and optimize multichannel marketing efforts that drive engagement and deliver measurable results. Through four comprehensive modules, you’ll explore the entire ecosystem of multichannel marketing — from foundational concepts to emerging trends. By analyzing audience behavior, integrating platforms for a unified brand message, and applying cutting-edge tools like Adobe Express and Firefly generative AI, you’ll refine your ability to craft campaigns that stand out in a crowded digital space.
Adobe empowers everyone, everywhere to imagine, create and bring any digital experience to life. Through the Adobe Digital Academy, Adobe aims to equip learners and teachers with AI literacy, content creation and digital marketing skills to help people thrive in the modern workforce. This global initiative builds on Adobe’s commitment to empower learners of all backgrounds to succeed in today’s job market and unleash creativity for all.
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Earn a degree from world-class universities - 100% online
Upskill your employees to excel in the digital economy
Marketing is a diverse and dynamic field that brings together creativity, strategy, and data to connect products, services, or brands with the right audience. It includes a variety of specializations, such as:
Content marketing: Crafting and sharing valuable content like articles, videos, and podcasts to engage audiences and build trust.
Digital marketing: Promoting products and services through online channels like social media, search engines, websites, and email campaigns.
Market research: Collecting and analyzing data on consumers, competitors, and trends to shape effective marketing strategies.
SEO (Search Engine Optimization): Enhancing website visibility on search engines through optimization techniques to attract more visitors.
Social media marketing: Building brand awareness, fostering engagement, and connecting with audiences through platforms like Instagram, LinkedIn, and TikTok.
Brand management: Shaping and maintaining a brand’s identity, values, and reputation to ensure consistency and trust.
With its wide-ranging focus areas, marketing offers opportunities to make a measurable impact in nearly every industry.
A marketing specialist wears many hats, blending creativity with analytical skills to promote a brand, product, or service effectively. In this role, you’ll use data, creativity, and technology to craft impactful marketing strategies.
Your day-to-day tasks might include:
- Delivering compelling advertising campaigns inspired by deep customer insights.
- Conducting market research to uncover new opportunities and trends.
- Collaborating with cross-functional teams to ensure cohesive and effective strategies.
- Analyzing campaign performance to refine and optimize future marketing efforts.
This dynamic role allows you to balance strategic thinking with hands-on execution, driving measurable results and making a meaningful impact on your organization’s success.
To succeed in marketing, you’ll need a mix of foundational knowledge, technical skills, and a creative mindset. Here are some key areas to focus on:
- Marketing principles: It’s essential to understand concepts like branding, market segmentation, consumer behavior, and the marketing funnel.
- Communication skills: Strong written and verbal communication abilities are crucial for crafting compelling messages and collaborating with teams.
- Analytical skills: A basic understanding of data analysis and tools like Google Analytics will help you evaluate campaign performance and make data-driven decisions.
- Digital marketing tools: It’s valuable to have hands-on experience with platforms like Adobe Express, social media management tools, SEO software, and email marketing platforms.
- Creativity: In this field, it’s highly desirable to be able to think creatively and develop innovative strategies or campaigns.
- Adaptability: Marketing trends and technologies evolve quickly, so a willingness to learn and adapt is essential.
Keep in mind that you don’t need prior expertise to complete this course. Whether you’re just starting out or switching careers, the program will give you the foundation, skills, and knowledge you need to thrive in a marketing role.
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Certificate, you’re automatically subscribed to the full Certificate. Visit your learner dashboard to track your progress.
¹Based on Coursera learner outcome survey responses, United States, 2021.
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.