Este curso te proporcionará habilidades de gestión y creación de contenido fundamentales. Aprenderás cómo crear publicaciones en redes sociales efectivas y una marca sólida que te ayude a crear una presencia en redes sociales. También aprenderás a establecer un proceso continuo para gestionar tu contenido. Esto incluye configurar un calendario de contenido, gestionar y moderar tus publicaciones, analizar datos para obtener estadísticas e iteración, y cómo aumentar la efectividad de las publicaciones. Para culminar el curso, aplicarás tus habilidades en el mundo real a través de un proyecto de gestión de contenido.
Gestión de redes sociales
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Gestión de redes sociales
This course is part of Marketing en redes sociales de Meta Professional Certificate
Instructor: Anke Audenaert
16,088 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.8
(544 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 12 hours
Learn at your own pace
97%
Most learners liked this course
What you'll learn
Cómo establecer y gestionar una presencia en redes sociales
Cómo crear una marca y un tono de voz para construir presencia en las redes sociales
Cómo administrar un calendario de contenido para crear presencia en las redes sociales
Cómo evaluar el rendimiento del contenido en las redes sociales e iterar y optimizar el rendimiento
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
8 assignments
Taught in Spanish
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This course is part of the Marketing en redes sociales de Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Meta
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Share it on social media and in your performance review
There are 4 modules in this course
En la semana 1, aprenderás cómo establecer tu presencia comercial en las redes sociales con ejercicios de práctica, y cómo crear una marca con la estructura de marca EPIC.
What's included
15 videos7 readings2 assignments1 peer review2 discussion prompts
Esta semana, aprenderás los elementos de una publicación y cómo crear una para una empresa usando texto e imágenes de forma efectiva.
What's included
11 videos1 reading2 assignments1 peer review1 discussion prompt
Esta semana, aprenderás a identificar qué publicar y a gestionar tu contenido. También aprenderás a moderar conversaciones en las redes sociales y practicarás cómo crear un calendario de contenido.
What's included
14 videos3 readings2 assignments1 peer review1 discussion prompt
Esta semana aprenderás a evaluar y optimizar tus acciones de marketing en redes sociales. Practicarás cómo usar datos del mundo real para mejorar tus publicaciones y optimizar tus esfuerzos.
What's included
7 videos1 reading2 assignments1 discussion prompt
Instructor
Instructor ratings
4.9 (102 ratings)Offered by
Recommended if you're interested in Marketing
Coursera Project Network
Tecnológico de Monterrey
Universidad Austral
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4.8
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Frequently asked questions
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