This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
Introduction to Social Media Marketing
Give your career the gift of Coursera Plus with $160 off, billed annually. Save today.
Introduction to Social Media Marketing
This course is part of Meta Social Media Marketing Professional Certificate
Instructor: Anke Audenaert
507,331 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.8
(14,194 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 18 hours
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Understand the landscape of traditional, digital and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
10 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your Marketing expertise
This course is part of the Meta Social Media Marketing Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Meta
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 5 modules in this course
This week you'll get an introduction to the Meta Social Media Marketing Professional Certificate program, then you'll dive into an introduction to marketing and social media marketing, learn about how businesses use social media and get a basic overview of the social media landscape.
What's included
14 videos10 readings2 assignments1 plugin
In week two, you'll learn the ins and outs of some of the major social media platforms as well as the differences between how individuals and businesses can and do use them.
What's included
13 videos3 readings2 assignments
In week three, you'll dig into two foundational skills for a marketer, defining SMART goals and key performance indicators. These are key components in building out a marketing campaign no matter what platform you operate on. At the end of the week you'll complete your first project and apply your learning to a real life scenario.
What's included
6 videos3 readings2 assignments1 peer review
This week, you'll turn your focus to developing a target audience persona and a customer journey. This foundation to any marketing campaign builds off of what you learned last week on goals and key performance indicators. You'll end the week with a project in which you will build your own target audience persona and customer journey.
What's included
6 videos4 readings2 assignments1 peer review
This week, we will wrap up the course with a focus on carefully selecting the appropriate social media platform based on your target audience and you’ll learn how to create and manage a social media policy.
What's included
9 videos4 readings2 assignments1 discussion prompt
Instructor
Instructor ratings
4.9 (6,354 ratings)Offered by
Recommended if you're interested in Marketing
Simplilearn
Fundação Instituto de Administração
University of California, Irvine
Coursera Instructor Network
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
Showing 3 of 14194
4.8
14,194 reviews
- 5 stars
88.07%
- 4 stars
9.63%
- 3 stars
1.20%
- 2 stars
0.30%
- 1 star
0.77%
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
It is possible to receive university credit for completing the entire Meta Social Media Marketing Professional Certificate. You can earn up to 2 college credits at participating colleges and universities nationwide for completing the certificate. The Meta Social Media Marketing Professional Certificate is now ACE® recommended. We’ll share on how you can share proof of completion to your school once you complete the certificate program. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed. Read more about ACE Credit College & University Partnerships here.
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.