This two-module Social Media Marketing program prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various social channels and drive transactions.
Social Media Marketing
Social Media Marketing
This course is part of Social Media Marketing and Brand Advocacy Specialization
Instructor: Simplilearn Instructor
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
12 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Understand social media trends and their impact on brand and customer engagement.
Create and optimize Facebook and Instagram business pages.
Develop and implement effective social media ad campaigns.
Leverage YouTube and LinkedIn for marketing and brand building.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
October 2024
Assessments
12 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Social Media Marketing and Brand Advocacy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
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There are 2 modules in this course
This two-module Social Media Marketing program prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various social channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills.
What's included
127 videos10 assignments
This two-module Social Media Marketing program prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various social channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills.
What's included
2 assignments
Instructor
Offered by
Recommended if you're interested in Marketing
Illinois Tech
IE Business School
Unilever
Coursera Project Network
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Frequently asked questions
To build brand advocacy on social media, engage your audience with high-quality content, encourage user-generated content, and interact with followers regularly. Foster strong relationships through personalized responses and incentives, and collaborate with influencers to amplify your reach and credibility.
Social media advocacy boosts brand visibility, enhances trust and credibility, and drives higher engagement. It leverages authentic user-generated content, which can attract new customers and strengthen relationships with existing ones, ultimately leading to increased sales and loyalty.
Brand advocacy involves loyal customers or fans who actively promote and support your brand through word-of-mouth, social media, and other channels. These advocates share positive experiences and recommend your products or services, helping to build credibility and attract new customers.