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Case Western Reserve University

Becoming a Sports Agent

Peter A. Carfagna
Richard J. Volante, Esq.

Instructors: Peter A. Carfagna

16,834 already enrolled

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.7

(148 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 29 hours
Learn at your own pace
97%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.7

(148 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 29 hours
Learn at your own pace
97%
Most learners liked this course

Details to know

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Assessments

11 assignments

Taught in English

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There are 11 modules in this course

An introduction to the duties of an agent; the "Rep K" that controls the player-agent relationship; and an analysis of the collective bargaining agreements that govern the three major leagues in the US -- including how a professional athlete achieves free agency in each major league and how players can be punished for improper behavior on and off the field.

What's included

8 videos2 readings1 assignment3 discussion prompts

An introduction on how to approach recruiting clients, how to build an agency, and how to manage clients once they have signed a representation agreement; an analysis of the effect of professional sports on youth sports, and vice versa. The optional videos look at the fiduciary duties an agent owes his client.

What's included

5 videos2 readings1 assignment2 discussion prompts

How the best high school baseball player in the U.S. in 2013, Clint Frazier, went about selecting his management team; the way Major League Baseball teams handle their minor leaguers; and what it takes for any of them to reach the Majors. In this Lesson, we will also study how an agent can build an agency from the ground up, and represent professional athletes through their progression to their peak earning years. Finally, a look into the beginning of LeBron James’ career with his personal attorney, up to “The Decision.”

What's included

10 videos2 readings1 assignment1 peer review2 discussion prompts

Protecting the publicity rights of athletes while monetizing and maximizing their brands through product endorsement and license agreements. We will analyze the history of publicity rights and how to market your clients image effectively.

What's included

7 videos2 readings1 assignment2 discussion prompts

Rebuilding the reputation of athletes who have damaged their brands. How a financial advisor can help a player manage income streams to maintain their lifestyle post-retirement. Also, we will discuss whether LeBron James made the right long-term branding decision by returning to Cleveland, and where his brand will go from here.

What's included

6 videos2 readings1 assignment1 peer review2 discussion prompts

Protecting an athlete's income through insurance policies; an analysis of the on-going concussion epidemic in contact sports; and how an athlete can best prepare for life after retirement.

What's included

9 videos2 readings1 assignment1 peer review2 discussion prompts

An introduction to the world of golf and tennis athletes who have enjoyed the longest careers in sports. Insider experts' look into how an athlete can diversify his or her brand. Also, the Commissioner of the LPGA will discuss the ins and outs of the ladies’ tour.

What's included

5 videos2 readings1 assignment2 discussion prompts

An introduction to the world of golf and tennis athletes who have enjoyed longest careers in sports. Insider experts' look into how an athlete can diversify his or her brand. How an agent can best protect his or her athlete in endorsement agreements through appropriately drafted suitability and morals clauses.

What's included

5 videos2 readings1 assignment1 peer review3 discussion prompts

An in-depth look into the life of a footballer, from the youth squad to the first team and after retirement. How to handle a player deciding whether or not to continue their career following a series of injuries. How to handle the career of the next young David Beckham, from loans to transfers to bumper contracts and more -- how to monetize the brand of your footballer, while ensuring their focus with success on the pitch.

What's included

4 videos2 readings1 assignment2 discussion prompts

What's included

3 videos2 readings1 assignment1 peer review2 discussion prompts

An in-depth look into the operations of football club AFC Bournemouth with chairman Jeff Mostyn -- Jeff will also describe his roles with the FA Council. An analysis of the contract clauses in football, in particular release clauses, buyout clauses and sell-on clauses, and a brief glimpse into third-party ownership and how a transfer works. Finally, a look at the most influential agents in Europe and how they have come to be successful.

What's included

4 videos2 readings1 assignment1 peer review3 discussion prompts

Instructors

Instructor ratings
5.0 (21 ratings)
Peter A. Carfagna
Case Western Reserve University
1 Course16,834 learners
Richard J. Volante, Esq.
Case Western Reserve University
1 Course16,834 learners

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4.7

148 reviews

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AN
5

Reviewed on Dec 2, 2021

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5

Reviewed on Nov 3, 2019

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5

Reviewed on Jan 8, 2020

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