The course is really interesting and very insightful. I am thankful the the instructor Prof. Candy Lee for sharing amazing content. The expert interviews gave a truly industrial experience. The two assignments helped me to apply the learning in practical scenario. Thank you very much to the Coursera and the team.

Un curso genial! Con muy buenos recursos y materiales, realmente encantado porque me ayudo a fortalecer mis competencias sobre el Marketing y el Marketing Deportivo en general, he quedado muy satisfecho, lo recomiendo ampliamente.

It is good, but it is a bit too basic.

While the course was informative and interesting, it needs to be updated.

A number of web links no longer work, and the interviews and examples are now outdated after three years. Also, the professor doesn't seem to look over and grade assignments. It is just fellow students critiquing grading you. I would have liked the professor's critique on my assignments, especially since I paid $50 for the course.

This is a biggner course and not an intermediate course, it explains alot of aspects of sports marketing but i expected waaaay more from an intermediate course as shown, a lot of the interviews were unrelevant and Candy Lee lectures could be improved alot. Again for a beginner it is a good course but for some that have a minimum knowledge of marketing and is a sports fan, this course wont do anything for you.

I learnt a lot on my own pace and time as I am a very busy person. How ever I dont understand why the certificate does not have my name in it.

stop peer reviews!

I really enjoyed the course, the mix of interviews and then just teaching videos was really good. The thought of having to do these long assignments was quite daunting and I didn't want to do them but with the help and the way they were set out it was really useful. The assignments were totally worth it and now I feel more confident in other things because of it. The only thing I would say that is bad is that you don't get a certificate unless you pay £40 which is more a problem with coursera than the sports marketing course.

The information was eloquently delivered and expertly presented, captivating the audience with its clarity and depth. Each point was articulated with precision, accompanied by compelling visuals and engaging anecdotes, showcasing the speaker's mastery of both content and delivery. The seamless transitions and confident demeanor further underscored the presenter's command of the subject matter, leaving a lasting impression on all who attended.

I have a University degree in Business and a Master in Business Administration (dated back in 2003), it's good to refresh my knowledges of marketing fundamentals and update my skills.

The course is very interesting, especially for people working in the sports business like me.

The Prof. Candy is very clear in her explanations. Easy to understand every class and the assignments are also very helpful.

I would definitely suggest it.

This was truly a fantastic course as it exposes you to the monumental influence marketing has in the world of sports. It has an array of interviews from respectable experts within the industry, who provide great insight into the module topics. I also enjoyed the peer-graded assignments since they allow you to be creative while practicing the concepts of writing a press release and planning a loyalty program.

Thank you so much Ms. Lee!! This was a heck of a great course. I have had a curiosity in Sports Business in last couple of years, but I couldn't find out how to learn. This program just made my dream come true, and probably would help my career. It was fun to study in any module and video. Learning from people already have lots of experience in this business, getting more will to learn. Thank you, again!!

This course is very important for anyone who wants to learn sports marketing fundamentals, also there are a lot of topics covered in this course with a set of skills needed for sports marketer like crisis management, events management, and how to write a press release. There are an interesting interviews with different stakeholders in the sports field.

very well designed course curriculum with a real-time syllabus, and both the assignment are also good, overall I can say that a many more I can understand about the sports marketing and being a teacher I am sure that with this course I can easily teach students seeking a career in sports marketing. thanx Coursera

Great Course! Professor Lee was clear and ahd a lot of intriguing lectures and itnerviews with professionals from the field. The assignments are a lot of fun becasue yu cna make it your own! I was able to talk about my favorite sports teams a lot, and explore a lot of ideas that I have as a sports fan!

this course has been very enjoyable......the lecturer and all resource persons showed their mastery and in-depth understanding of the subject of Sports Marketing........my excitement in Sports Marketing has reached greater heights by virtue of enrolling in this course...................

Con el curso aprendí otro lado de los deportes desde el punto de vista de mercadotecnia, organización de eventos, fijación de precios de tickets de juegos, comunicación en el medio, además de opiniones y entrevistas de expertos en temas específicos del curso, totalmente lo recomiendo

This course is very informative, and Professor Candy Lee has a great way of explaining each class, the interviews were excellent and I gained a lot of knowledge throughout this course, in addition to the assignments where you have to use everything you learned. Thank you very much!

The Sport Marketing course is very good. I can recommend it to everyone. The lessons are enriched with expert discussion and that is pretty cool, learn from the best in the field. Thanks for very useful knowledge about sport marketing which can be applied in the real life.

I enjoy this online course really match during this quarantine period. The contents enriched my knowlegde of Sports Marketing and help me to understand the prinicples to marketing such as 5P. Will think about further study in this area for higher level. Thanks!

The course is much more challenging than the previous one. The teacher is very dedicated, which results in high expectations, extensive assignments,and the need for abundant supplementary materials, Give a thumbs up to the teacher, Thanks for the professor.

Very well organized, all the topics were interesting and very well teached. I learned new things and I'm sure they'll help me in my future job carrier. I reccomend this course to whoever likes the sport industry and wants to know its functions better.

My first time studying online and I find it very interesting. It's both easy to follow and deep in knowledge in the area - I work in the PR industry for 20 years and I learned a lot from this course. Congralutations for all Northwest University Team

If you love sports, you would love this one (even if it doesn't have any academic/professional relevance for you) . Lot of interesting write ups and videos giving insights into working of sports organizations/brands/persons'. Really enjoyed it,

A great way to learn about the sports industry. I believe the use of interviews throughout de course help present different points of view in the subject, thereby showing students a in depth experience of what a sports professional does.