Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application.
The Search for Great Ideas: Harnessing creativity to empower innovation.
The Search for Great Ideas: Harnessing creativity to empower innovation.
This course is part of How to Start Your Own Business Specialization
Instructors: Ken Szymusiak
21,124 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.6
(289 reviews)
6 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
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Taught in English
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This course is part of the How to Start Your Own Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 3 modules in this course
How do entrepreneurs come up with great ideas? This is an age old question. Lets explore where great ideas and solutions come from and how to put yourself in a position to change the business world.
What's included
4 videos2 peer reviews
In this module we will explore the lessons of Design Thinking Methodology and how it can be used as a powerful tool for developing new and innovative solutions.
What's included
4 videos3 peer reviews
More often than not the best solutions don't lie with you but rather they are with your customers. In this module we will talk about how to develop a customer discovery plan that can lead to powerful business innovation.
What's included
3 videos1 peer review
Instructors
Instructor ratings
4.7 (51 ratings)Offered by
Recommended if you're interested in Entrepreneurship
University of Maryland, College Park
Fundação Instituto de Administração
Coursera Project Network
University of Illinois Urbana-Champaign
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4.6
289 reviews
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Showing 3 of 289
SR
4
Reviewed on Jun 11, 2016
Interesting, gave an unique approach to innovation and creativity.
OC
5
Reviewed on Aug 17, 2023
This is a very great platform that allows for wide arrays of knowledge impartation
MM
4
Reviewed on Oct 4, 2016
Finding this course very useful and practical. One criticism is that it takes a sudden leap in the last week expecting that you have a business idea that you a ready to start executing on.
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