This course takes a deep dive into the statistical foundation upon which data analytics is built. The first part of this course will help you to thoroughly understand your dataset and what the data actually means. Then, it will go into sampling including how to ask specific questions about your data and how to conduct analysis to answer those questions.
Statistics Foundations
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Statistics Foundations
This course is part of multiple programs.
Instructor: Brandi Robinson
26,442 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.7
(258 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 21 hours
Learn at your own pace
97%
Most learners liked this course
What you'll learn
The basic principles of descriptive and inferential statistics
Use statistical analyses to make data-driven decisions
How to formulate and test hypotheses and take action based on the outcome
Details to know
Shareable certificate
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Assessments
20 assignments
Taught in English
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There are 5 modules in this course
This week you’ll get an overview of the Statistics for Marketing course and you will learn the basics of Descriptive Statistics and when to use them. You will also be introduced to Bayesian statistics. You will also get an overview of your capstone project and at the end of the week you will complete part one.
What's included
20 videos7 readings4 assignments
This week you will be introduced to inferential statistics and how to define samples and populations for marketing. You’ll also be introduced to the concept of variables. At the end of the week you will complete part two of your capstone project.
What's included
14 videos4 readings5 assignments
In week three, you’ll dig into how to formulate and test appropriate hypotheses for your business goals. You’ll wrap up the week with part three of your capstone project.
What's included
16 videos5 readings4 assignments
This week you’ll be introduced to various model families and how to create them using Tableau. You’ll also learn how to interpret the results of these models. You’ll complete the fourth and final part of your capstone project.
What's included
19 videos5 readings6 assignments
This week you will combine and apply all the information you have learned throughout the course and finalize your capstone project. You’ll finish out the course by hearing from a marketing analyst about how they apply the principles you learned in this course in the real-world.
What's included
6 videos1 assignment1 discussion prompt
Instructor
Instructor ratings
4.9 (60 ratings)2 Courses26,781 learners
Offered by
Recommended if you're interested in Marketing
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4.7
258 reviews
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