What Does MVP Stand For? It’s Not What You Think.
October 7, 2024
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This course is part of Business Innovation and Digital Disruption Specialization
Instructor: Lorena Amarante
1,765 already enrolled
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(17 reviews)
Recommended experience
Intermediate level
No prior experience needed.
(17 reviews)
Recommended experience
Intermediate level
No prior experience needed.
Understand the concept of storytelling and its applicability to organizations and personal brands.
Acquire tools to create brand narratives using both traditional and new media communication channels.
Develop the ability to analyze narrative strategies in various fields and genres, and apply storytelling techiques to real-world projects.
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In this fascinating online course you will be able to explain the concept of storytelling, how can be used on any organization or personal brand. Also, you will acquire the tools to create brand stories through traditional and new media communication channels. By taking this course, you will be able to critically evaluate the utilization of narrative strategies across different sectors and genres and apply a storytelling method to a practical project.
To succeed in this course, you should be a professional with at least 2-3 years of experience in an organizational setting. Having specific experience in a design role or working with designers will be helpful. By the end of this course, you will be able to: - Interpret the need for stories on the human brain. - Identify the key concepts that make a story memorable. - Differentiate between tactical and strategic storytelling. - Apply the concept of attention economy. - Identify what is needed in order to create a story with numbers. - Identify what kind of visual aid is important to communicate our story. - Recognize what is needed in any organization to create a narrative. - Distinguish different kind of stories and narrative that applies to brands.
Understand what storytelling is and what is not, the need of all human being to be told stories and how this can be used from a business point of view.
5 videos7 readings4 assignments2 discussion prompts
For any brand, it is imperative to go beyond a simple comercial or gimmick. In this module we will learn the techniques to communicate strategically meanwhile embracing new rules and strategies for the digital age.
9 videos2 readings5 assignments1 discussion prompt
Sometimes narrative are not stories but the stories that are told by numbers.
4 videos3 readings4 assignments3 discussion prompts
A brand could be a commercial object or even a person. How do you create the story that goes with it?
4 videos5 readings5 assignments2 discussion prompts
La Universidad de Palermo es una universidad global ubicada en el corazón de Buenos Aires, Argentina, y reconocida como una de las universidades más innovadoras de América Latina. Ofrece carreras y programas en modalidad online, presencial y combinada. Su comunidad académica está compuesta por estudiantes que provienen de 51 países diferentes. Es distinguida consistentemente en diferentes rankings internacionales: #1 en América Latina entre las universidades menores a 50 años. QS Top 50 under 50 2021. #1 en América Latina en el indicador de estudiantes internacionales. QS World University Ranking 2021 #1 en Argentina y top 5 en America Latina. QS Global MBA Rankings 2020 Top 3 en America Latina en Arts & Design. QS World University Ranking, by Subject 2020. www.palermo.edu
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