What Does MVP Stand For? It’s Not What You Think.
October 7, 2024
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Recommended experience
Beginner level
People with interest in Branding and Business Management, Working in Marketing Functions, Aspire to Launch or Manage Brands.
Recommended experience
Beginner level
People with interest in Branding and Business Management, Working in Marketing Functions, Aspire to Launch or Manage Brands.
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
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August 2024
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Welcome to the world of strategic brand management, where you'll explore the art and science of creating, maintaining, and enhancing powerful brands. This course offers a comprehensive guide to mastering the principles of brand management, transforming it into more than just a valuable skill. Gain essential knowledge and tools to build strong brands, differentiate in competitive markets, and drive business success.
This course is designed for a wide range of individuals, including business professionals, brand managers, marketing enthusiasts, students, or simply curious learners eager to delve into the dynamics of branding. This course will provide you with strategic brand management tools to gain a competitive edge. It will enable leveraging advanced techniques and practical frameworks applicable to real-world branding scenarios. Upon completing this course, you will: 1. Understand and appreciation of the role of brands in in creating business and shareholder value. 2. Develop understanding of frameworks and concepts that can help in brand planning and execution. 3. Enhance the ability to plan and execute impactful brand strategies. 4. Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands. The course covers essential topics such as defining brand identity, the role of branding across different sectors, and the importance of brand design elements. You will also learn about brand differentiation, positioning, and how to sustain a brand's position in the market. Furthermore, the course delves into brand portfolio and architecture, providing a comprehensive understanding of brand extensions and their potential impact. Join us to unlock the full potential of strategic brand management and drive your success in the competitive business world.
The module gives an introduction to the world of brands and why branding is important to create value for stakeholders and business. The module will also highlight the role of brands in driving business valuation and hence their importance in company strategy.
17 videos5 readings5 assignments2 discussion prompts
The module focuses on the importance of creating differentiation and focus. In the competitive environment, brands that are differentiated are preferred and remembered, and hence, brand positioning plays a key role in building brand equity.
10 videos3 readings4 assignments1 discussion prompt
This module focuses on strategic choices around building the brand architecture and managing the portfolio. Brands are assets that can be leverged to grow and expand business. When a business has multiple brands in its portfolio, it requires a well thpough through systematic approach to structure the portfolio and explore opportunities for exaqpnding into new territories
10 videos3 readings4 assignments
This module deals with brand storytelling and creating an experience for the customer, which will helps brands remain in customers' consideration portfolio. Consumers today absorb and process information through all senses and through multiple channels and hence the brands need to communicate their differentiation across channels and by incorporating multiple senses.
8 videos3 readings4 assignments
Launching and building a successful brand is only the first step in the brand's journey. Brand managers must have a strategic plan to grow, nurture, and maintain brands over a period of time. As business contexts and consumers evolve, brands also need to evolve their strategy and execution plan. This module explores the focus areas and strategic alternatives, brand managers can analyze to sustain value over a period of time acorss differetn stages in the brand's life cycle.
9 videos3 readings4 assignments
This module would cover the concepts of brand audit, measuring brand equity to maintain a healthy P&L. We will also try to understand the various methods of brand valuation which is key ingredient in driving business growth and stakeholder value.
9 videos4 readings4 assignments
S.P. Jain Institute of Management and Research (SPJIMR) is a prominent business school in India, and has consistently upheld its commitment to fostering inclusive and sustainable growth since its inception in 1981. The institution’s fundamental philosophy centres on the pursuit of influencing practice and promoting value-based growth, which benefits society as a whole. As a member of the Bharatiya Vidya Bhavan, SPJIMR recognizes the far-reaching implications of its decisions on society, particularly the underserved section SPJIMR’s holistic approach to management education has earned it a prominent position among the top-tier B-schools in India. It holds its position among AACSB-accredited B-schools, which is awarded to less than 5% of the world’s business schools. SPJIMR is ranked 2 in India and 44 in the world by the FT Global - Masters in Management Rankings 2022. It is also ranked 29 in Asia by the QS Global MBA Ranking 2023.
University of Illinois Urbana-Champaign
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The State University of New York
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Copenhagen Business School
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When you complete this course, you may be able to have your learning recognized for credit if you are admitted and enroll in one of the following online degree programs.¹
When you complete this course, you may be able to have your learning recognized for credit if you are admitted and enroll in one of the following online degree programs.¹
S.P. Jain Institute of Management and Research
Degree · 24 - 48 months
¹Successful application and enrollment are required. Eligibility requirements apply. Each institution determines the number of credits recognized by completing this content that may count towards degree requirements, considering any existing credits you may have. Click on a specific course for more information.
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