Back to 行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)
Learner Reviews & Feedback for 行銷典範轉移: 變動中的消費世界 (Marketing in a changing world) by National Taiwan University
119 ratings
About the Course
課程將協助學員熟悉行銷及顧客關係管理的基本概念，並透過介紹行銷策略 (STP) ，了解品牌管理的應用及實務。
並分析數位時代之下消費市場的五大現象，以及這些新興消費現象對行銷策略及品牌管理的影響。
Top reviews
Filter by:
26 - 26 of 26 Reviews for 行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)
By Di W
•Sep 6, 2019
It tells you all things about marketing and customer engagement in general, can be a nice introductory course.
If you are looking for something special, like customer emotion, or public trend, tricks for min input max outcome, something new in digital marketing era, this is not for you.