New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.
Technology Commercialization, Part 1: Setting up your Idea Filtering System
Technology Commercialization, Part 1: Setting up your Idea Filtering System
Instructor: Mark Wilson
4,607 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.2
(48 reviews)
Beginner level
No prior experience required
8 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Students will be able to apply tools to guide concept-stage innovation and development.
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
5 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
Welcome to the technology commercialization revolution! And Foundational starting point: Your Innovation Creed
What's included
12 videos1 reading2 assignments
Top reasons why commercializing technology is so difficult
What's included
6 videos1 assignment
Turning those challenges into an Idea Filter
What's included
10 videos1 assignment
Customizing Your Idea Filter: the best ideas for your particular Creed and Examples of various Filters for differing dimensions of Creed
What's included
12 videos1 assignment
Instructor
Instructor ratings
4.3 (7 ratings)Offered by
Recommended if you're interested in Entrepreneurship
Technion - Israel Institute of Technology
University of Maryland, College Park
Università Bocconi
The University of North Carolina at Chapel Hill
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.2
48 reviews
- 5 stars
64.58%
- 4 stars
12.50%
- 3 stars
8.33%
- 2 stars
8.33%
- 1 star
6.25%
Showing 3 of 48
IK
4
Reviewed on Jan 7, 2017
I guess, the this course need to be enpowered by practical case
BF
5
Reviewed on Aug 7, 2017
Excellent, easy to put it into practice, thank you!
AF
5
Reviewed on Oct 29, 2017
Proved to be very useful for me personally. Would be great to see part 2 now!
New to Entrepreneurship? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.