What Is an Edge Case?
January 31, 2024
Article
This course is part of Introduction to Public Relations and the Media Specialization
Instructor: Erin Willis
5,672 already enrolled
Included with
(58 reviews)
Recommended experience
Beginner level
No previous background knowledge is required.
(58 reviews)
Recommended experience
Beginner level
No previous background knowledge is required.
Understand the components of the press release and be able to execute your own.
Understand strategy in media relations.
Identify social media influencers that align with your brand or organization.
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In this course, you will learn how to create the necessary collateral related to “doing” public relations, including a press release, story pitch, and media contact list. These collateral materials can then be used to tell your company’s story. It’s important that all collateral stay “on message” and communicate a company's mission and core values. Working with journalists and other media professionals can sometimes be challenging, so we’ll talk through some tricks to building these relationships. Lastly, we’ll talk about social media influencers and if working with influencers is the right tactic for your communication goals.
In this module, you will learn how to identify “news” within your organization and write a press release to gain media attention and publicity.
6 videos1 reading1 peer review2 discussion prompts
In this module, you will learn how to formulate a pitch to share with journalists that will ensure your story makes headlines. You will practice writing a pitch and accompanying press release.
4 videos1 peer review
In this module, you will learn how messaging should always ladder up to an organization’s mission and core values, and how different media require different messaging strategies.
4 videos1 discussion prompt
In this module, you will learn about social media influencers and their return on influence. You will understand why influencers are valuable to communication plans, and the different types of influencers, and how to choose one that aligns with your organization’s goals.
4 videos1 discussion prompt
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
CU Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
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58 reviews
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Reviewed on Jun 28, 2023
Really practical course, teaching you real life knowledge needed for the job.
Reviewed on Sep 5, 2024
As an online course goes, it's great. To the point, succinct, good presenter. Exercises were good.
Reviewed on Nov 23, 2024
I learned a lot. This was a great refresher course and I learned a lot of new and very useful information!
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