In this course, you will dive into the strategic marketing world. Learn to understand the market, meet consumer needs, craft and execute a clear marketing strategy, and drive profitability. Equip yourself with the skills to define and implement effective marketing strategies, achieving your business goals.
The "Who" of the Marketing Strategy:Segmentation & Targeting
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The "Who" of the Marketing Strategy:Segmentation & Targeting
Instructor: Dushinka Karani
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Understand the marketplace and consumers
Understand how to activate the marketing strategy into an integrated marketing plan
Define the marketing strategy
Skills you'll gain
Details to know
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Recently updated!
September 2024
Assessments
1 assignment
Taught in English
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There is 1 module in this course
In this course, you will delve into the dynamic and strategic realm of marketing, gaining a comprehensive understanding of the marketplace and consumer needs. You will learn to craft a clear marketing strategy, execute its components with precision, engage customers effectively, and ultimately capture value to drive profitability. By the end of this course, you will be equipped with the knowledge and skills to navigate the complexities of marketing, ensuring your strategies are not only well-defined but also successfully implemented, enabling you to reach your business objectives.
What's included
4 videos4 readings1 assignment
Instructor
Offered by
Recommended if you're interested in Marketing
IE Business School
University of Virginia
IE Business School
IE Business School
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.