By the end of this guided project, you will be able to use the Advanced SWOT analysis framework to determine your competitiveness. The advanced SWOT analysis was developed to address the limitations inherent in the simple SWOT framework. In a simple SWOT, strengths and weaknesses or opportunities and threats are equal to each other. Because of the limitations of the SWOT analysis, it was only considered to be a reference to further analysis. However, the Advance SWOT analysis is a much more robust framework that enables prioritization of factors. Without prioritization, some factors might be given too much or too little emphasis and the most relevant factors might simply be overlooked. As a result, the Advanced SWOT analysis provides a deeper insight in strategic decision-making
Using Advanced SWOT Analysis to Determine Competitiveness
Instructor: Omodiaogbe Samuel
1,708 already enrolled
Included with 
Recommended experience
What you'll learn
Analyze the factors of your internal and external environments that determines your organization’s competitiveness
Prioritize the factors of your analysis to determine the areas you need to focus your attention on
Make informed strategic decisions with the prioritized factors to create a competitive advantage
Skills you'll practice
Details to know
Add to your LinkedIn profile
Only available on desktop
See how employees at top companies are mastering in-demand skills
Learn, practice, and apply job-ready skills in less than 2 hours
- Receive training from industry experts
- Gain hands-on experience solving real-world job tasks
- Build confidence using the latest tools and technologies
About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Task 1: Introduction: By the end of this task, you will explain the Advanced SWOT Analysis
Task 2: Strengths: By the end of this task, you will determine where the strengths of your organization reside
Task 3: Weaknesses: By the end of this task, you will identify the weaknesses of your organization
OPTIONAL Assessment
Task 4: Opportunities: By the end of this task, you will highlight the opportunities your organization need to exploit
Task 5: Threats: By the end of this task, you will state the threats your organization is exposed to
OPTIONAL Assessment
Task 6: Strategic Approach: By the end of this task, you will determine your strategic direction
OPTIONAL Portfolio Activity
Recommended experience
Familiarity with basic business terms , and basic knowledge of using a spreadsheet
9 project images
Instructor
Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
Why people choose Coursera for their career
You might also like
Coursera Instructor Network
Politecnico di Milano
Northwestern University
University of Colorado Boulder
New to Business Strategy? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.