What Does MVP Stand For? It’s Not What You Think.
October 7, 2024
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This course is part of Business Strategy Specialization
Instructors: Michael Lenox
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52,205 already enrolled
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Beginner level
Some familiarity with business is helpful, but not required.
(1,109 reviews)
Recommended experience
Beginner level
Some familiarity with business is helpful, but not required.
The dynamics of competition, the competitive life cycle, and strategies to survive and thrive through industry disruption
Internationalization strategies, how, where, and when to enter foreign markets, and foreign direct investment
How businesses compete across industries, the value of being in different markets, and the right degree of diversification
Stakeholder management and how engaging with non-capital stakeholders can create value
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Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, developed at the Darden School of Business at the University of Virginia, you'll learn the tools to analyze strategy across time (competitive dynamics), industries (corporate strategy), geographies (international strategy), and institutions (non-market strategy). Top-ranked faculty will introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices.
Studebaker, Remington, Sears, Kodak. Companies that were leaders in their time but failed to adapt to change. In this module, we'll explore the impact of disruptive innovations and how companies can navigate these changes, evolve over time, and avoid the pitfalls of the competitive life cycle. By the end of this module, you will be able to complete a competitive life cycle analysis. Let's get started.
8 videos4 readings1 assignment
Welcome! Industry and firm globalization has taken off in the past few decades. Firms can realize great gains by moving into foreign markets, but they only do so if they act strategically. In this module, we'll discuss the rise of globalization and explore two primary strategic questions: Where to compete and how to enter that market. We'll consider the pros and cons of strategic options for entering foreign markets. By the end of this module, you'll be able to complete an internationalization analysis.
9 videos1 assignment
Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We'll explore the theory of the firm--or why firms exist and how this relates to their scope. By the end of this module, you'll be able to develop a diversification matrix.
9 videos1 assignment
How can a firm's values add value to the firm? Stakeholder management is a way of thinking about ethical considerations impacting an organization's strategy. In this module, we'll discuss how effective business strategy considers the impact of a firm's decisions and actions on various stakeholders, both primary and secondary, and uses that knowledge to guide strategic actions. By the end of this module, you'll be able to complete a stakeholder analysis.
8 videos1 reading2 assignments1 peer review
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
Instructor ratings
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
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Reviewed on May 15, 2020
Very good. The course give you more contents and tools for a deep analysis about diversification, internationalization and stakeholders firms' strategy
Reviewed on Aug 9, 2021
With this course I actually understood that how I can apply the theoretical part into practical/real-time world. Really worth it, if you want to go for it!
Reviewed on May 3, 2019
Fantastic course! The various sections and tools are extremely relevant for applying to just about any company for assessing their competitive position. I tho
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