Few capabilities focus agile like a strong analytics program. Such a program determines where a team should focus from one agile iteration (sprint) to the next. Successful analytics are rarely hard to understand and are often startling in their clarity. In this course, developed at the Darden School of Business at the University of Virginia, you'll learn how to build a strong analytics infrastructure for your team, integrating it with the core of your drive to value.
Product Analytics and AI
Product Analytics and AI
This course is part of multiple programs.
Instructor: Alex Cowan
31,893 already enrolled
Gain insight into a topic and learn the fundamentals.
4.7
(463 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 15 hours
Learn at your own pace
93%
Most learners liked this course
What you'll learn
How to naturally, habitually tie your team’s work to actionable analytics that help you drive to user value.
How to pair your hypotheses on customer personas and problem with analytics.
How to test propositions (a la Lean Startup) so you don’t build features no one wants.
How to instrument actionable observation into everything you build (a la Lean UX).
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
14 assignments
Taught in English
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There are 4 modules in this course
Without an actionable view of who your customer is and what problems/jobs/habits they have, you’re operating on a shaky foundation. This week, we’ll look at how to pair your qualitative analytics on customer hypotheses with testable analytics.
What's included
12 videos1 reading2 assignments3 discussion prompts
Why build something no one wants? It seems like an obvious question, yet a lot (probably >50%) of software ends up lightly used or not used at all. This week, we’ll look at how to run fast but definitive experiments to test demand.
What's included
14 videos4 assignments1 discussion prompt
Strong usability most often comes from ongoing diligence as opposed to big redesigns. Teams that do the hard work of consistently testing usability are rewarded with a consistent stream of customer wins and a culture of experimentation that makes work more enjoyable and rewarding.
What's included
15 videos4 assignments1 peer review2 discussion prompts
The availability of big data and the ascendance of machine learning can supercharge the way you approach analytics. This week, we're going to learn how data science is changing analytics and how you can create a focused, productive interfaces to a data science capability.
What's included
15 videos4 assignments2 discussion prompts
Instructor
Instructor ratings
4.8 (120 ratings)Offered by
Recommended if you're interested in Design and Product
University of Illinois Urbana-Champaign
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Learner reviews
4.7
463 reviews
- 5 stars
81.46%
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12.06%
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4.09%
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1.72%
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Showing 3 of 463
SS
5
Reviewed on Jul 7, 2020
Great perspectives on mapping analytics to product innovation pipeline. Learnt a lot and enjoyed it.
PS
5
Reviewed on May 10, 2020
Another fantastic course from Alex Cowan! Insightful, timely and shares great perspective from experts
DG
5
Reviewed on May 12, 2021
I was a bit sceptical at the beginning, but the course proved me wrong. Excellent introduction to data science and its basic concepts, and fits perfectly to the rest of specialization.
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